Date: 20.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:40

Charlotte Hornets Teams Up with bet365 for Exclusive Partnership

Hornets Sports & Entertainment (HSE) has teamed up with bet365, a global leader in online gambling, to forge an exclusive long-term partnership. This significant alliance will see bet365 become the Official Partner and, pending licensure, the Official Mobile Sports Betting Partner of the Charlotte Hornets.

Building Engagement Through Strategic Partnerships

This partnership, initiated in the wake of North Carolina’s legalization of sports wagering, reflects HSE’s commitment to enhancing fan engagement.

Jacob Gallagher, Chief Revenue Officer at HSE, emphasized the importance of this collaboration, stating “We are excited to announce this partnership with bet365. Since the day Governor Cooper signed sports wagering into law at Spectrum Center in June, we sought a partner that would help us provide our fans with new, additional opportunities to engage with their favorite sports teams. We are confident that bet365 is a great fit with our organization and can help us do that.”

bet365’s partnership with the Hornets includes extensive branding and signage opportunities at Spectrum Center, integration on the Hornets’ digital platforms, and visibility during TV and radio broadcasts. These initiatives aim to deepen bet365’s brand presence and engagement with the Hornets’ fan base.

Expanding Brand Presence in the Arena and Beyond

Starting with the NBA In-Season Tournament game against the Milwaukee Bucks, bet365’s branding, including courtside baseline apron logos, will be prominently displayed.

This visibility is just the beginning, with more initiatives planned over the coming months. A bet365 spokesperson expressed excitement about joining the Hornets’ journey, stating “Everyone at bet365 is thrilled to partner with the Hornets, as we launch our iconic sports betting brand in North Carolina. The Hornets’ rich and dynamic history is deep rooted in the Queen City community, and we’re abuzz to become part of their exciting future,”

Our Comment on the Article

The partnership between Hornets Sports & Entertainment and bet365 is a forward-thinking move, reflecting the evolving landscape of sports engagement in the digital era.

By aligning with a globally recognized online gambling brand, the Hornets not only enhance their fan experience but also strategically position themselves in the burgeoning sports betting market.

This partnership, while rooted in business, goes beyond mere corporate collaboration—it’s about creating a dynamic, engaging fan experience that resonates with the energy and spirit of both the Hornets and their supporters.


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