14.03.2024

by Adam Dworak

Checkd Group Launches Digital PR Team to Propel Brand Visibility in Key Markets

Checkd Group, renowned for its technology-driven approach to sports betting, has made a strategic move to enhance its brand visibility across crucial markets in the United Kingdom and North America.

Spearheading this initiative, James Dixon has been appointed as the Head of Digital PR at Checkd Media, the group’s content and marketing subsidiary.

Elevating Brand Presence with a Dedicated Digital PR Team

Under Dixon’s leadership, the newly formed digital PR team is set to bolster the visibility of Checkd Group’s proprietary brands, including Footy Accumulators, The Winners Enclosure, and FlashPicks.

The team’s efforts will span across the United Kingdom, the United States, Canada, and South America, with a dual focus on enhancing organic search performance and providing digital PR services to partners through a comprehensive performance marketing service offering.

A Blend of Experience and Innovation

James Dixon, a former journalist with a decade of experience in the iGaming sector, joins Checkd Group from BonusFinder, where he demonstrated a successful track record in key international markets. Supporting Dixon in this venture are George Rogan and Liam Conroy, stepping in as Digital PR Managers, alongside Charlie Giblin, who has been appointed as Digital PR Executive.

This follows the recent appointments of Rob Cable as PPC Manager and George Webb as Head of SEO, further strengthening the company’s marketing capabilities in its target regions.

Driving Organic Growth through Expertise

“This is a key moment for the trajectory of the organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward,” Dixon remarked.

He emphasized the tangible benefits of having an in-house team, citing significant improvements in keyword rankings, monthly traffic, and conversions. The new team is poised to leverage key opportunities to enhance the authority and expertise of Checkd Group’s brands through innovative and effective strategies.

A Milestone for Checkd Group

Alex Beecham, Managing Director for Checkd Media, hailed the establishment of the digital PR team as a milestone in the group’s efforts to expand its brand visibility and reach new global audiences. “The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It’s a really exciting time for us and represents real progress for our team,” Beecham stated.

Our Comment on the Article

The formation of a dedicated digital PR team at Checkd Group marks a significant stride in the company’s mission to enhance its brand presence in the highly competitive iGaming and sports betting industries. With a seasoned team led by James Dixon, Checkd Group is poised to navigate the complexities of digital PR and organic search optimization effectively.

This strategic move not only signifies Checkd Group’s commitment to growth and innovation but also sets a new benchmark for how companies in the sector can leverage digital PR to achieve tangible results in brand visibility and audience engagement.

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