14.12.2023

by Antoni Majewski

Checkd Media Appoints Rob Cable as New PPC Manager to Enhance Advertising Strategy

Checkd Media, a sports content specialist recognized for its UK affiliate brands Footy Accumulators and The Winners Enclosure, has taken a significant step in enhancing its advertising strategies by appointing Rob Cable as the new Pay Per Click (PPC) Manager. This appointment marks a new phase for Checkd Media, the content arm of the iGaming media and technology business Checkd Group, as it seeks to expand and optimize its internal and external PPC offerings.

In this new role, Cable is set to lead Checkd Media’s PPC activities, focusing on both the UK and US markets. His responsibilities will include targeting Google and Microsoft Ads, honing market activity, and leveraging tools to identify competitive opportunities. This initiative is part of Checkd Media’s broader strategy to optimize the effectiveness of its online advertising campaigns.

A Diverse Background in Digital Marketing and Journalism

Before joining Checkd, Rob Cable has amassed a wealth of experience in various roles across PPC and SEO. His previous stint at MediaCom involved working on several significant accounts, where he adeptly balanced driving volume with finding efficiency. Adding to his digital marketing prowess, Cable also brings a unique perspective from his time as a sports news journalist in California.

Speaking on his new role, Rob Cable expressed his enthusiasm, stating, “I’m thrilled to be able to add some of my experience to a well-established team and get started injecting a fresh perspective to Checkd Media’s current PPC approach. The role enables me to utilize my experience in the sector as we develop effective campaigns and improve PPC both internally and externally going forward.”

Checkd Group’s Confidence in Cable’s Expertise

Alex Beecham, Managing Director at Checkd Group, echoed the sentiment of welcoming Cable to the team: “We are delighted to welcome Rob in this new role as our PPC Manager. He joins at an important time for our business both at home and overseas and the great work he has done previously in his career indicates that he will be a highly valued asset in strengthening our external PPC offering.”

Rob Cable’s appointment as PPC Manager is a pivotal move for Checkd Media, signaling a commitment to enhancing their advertising efficiency and reach. His unique blend of skills and experience positions him as a key player in driving forward Checkd Media’s paid media strategy in the dynamic and competitive landscape of online advertising.

Our Comment on the Article

Rob Cable’s appointment as the new PPC Manager at Checkd Media is a strategic move that speaks volumes about the company’s dedication to advancing its advertising prowess. Cable brings a rich blend of digital marketing expertise and a journalistic eye, promising to infuse Checkd Media’s PPC strategies with innovative and efficient methodologies.

His role is pivotal at a time when online advertising is increasingly becoming the battleground for market visibility and customer engagement. Cable’s expertise, especially in balancing volume and efficiency, is likely to set new benchmarks in PPC campaign management, potentially elevating Checkd Media to new heights in both the UK and US markets.

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