ComeOn Group Appoints Nicholas Jones as Head of Trading to Drive Sportsbook Growth

Leading iGaming operator ComeOn Group announced the recruitment of Nicholas Jones as their new Head of Trading. Jones joins ComeOn with over 30 years of experience in the Trading field, having held a number of senior roles at several leading operators such as Openbet, GVC/Bwin, Superbet, and Stanleybet.

ComeOn focusing on the Sportsbook

In his new role, Jones will take ownership of defining and implementing the trading and risk strategy on ComeOn’s new proprietary in-house sportsbook platform. As part of the Group’s continued growth path, accelerating the Sportsbook vertical is at the core of ComeOn’s growth strategy moving forward.

Jonathan West, Director of Sportsbook at ComeOn Group, expressed excitement about Jones joining the team, stating, “We are thrilled to have Nick onboard here at ComeOn. With our increased focus on our in-house sportsbook platform, it was important that we found someone who knows trading inside out, and Nick is certainly that person. With his vast experience, he was the perfect fit to complement the talented team across all our locations and define and execute our risk strategy. As we accelerate our investment in our sportsbook strategy and in-house platform, we know that with Nick on board, we are in safe hands as we unlock the biggest growth opportunity within Sportsbook for the years to come for us.”

Wealth of expertise

Jones brings a wealth of expertise and knowledge to his new position, having worked with some of the industry’s leading companies. His experience will be crucial in driving ComeOn’s sportsbook growth and ensuring a successful implementation of its proprietary in-house platform.

ComeOn Group’s decision to focus on its in-house sportsbook platform comes as part of its broader growth strategy. By taking control of its sportsbook offering, the company aims to enhance player experiences and drive customer loyalty.

With Nicholas Jones at the helm of the trading and risk strategy, ComeOn Group is well-positioned to capitalize on the immense potential in the sportsbook vertical. The company’s commitment to investing in its in-house platform underscores its dedication to delivering top-quality betting experiences to its customers.