04.12.2023

by Mateusz Mazur

Connecticut Lottery Corporation Partners with Fanatics for Sports Betting Expansion

The Connecticut Lottery Corporation (CLC) has ushered in a new era in the state’s sports betting landscape.

The announcement of Fanatics Betting and Gaming, a subsidiary of the globally renowned Fanatics Holdings Inc, as its exclusive sports betting partner marks a significant milestone. This collaboration is set to transform both mobile and retail sports betting channels in Connecticut.

Exclusive Partnership with Fanatics Sportsbook

Fanatics Sportsbook, under this exclusive partnership, will become the sole sports betting provider for the CLC across both mobile and retail platforms.

This strategic move, expected to be fully operational by mid-December, represents a significant shift in Connecticut’s sports betting ecosystem.

A Statement from CLC’s Leadership

Greg Smith, the President and CEO of CLC, expressed his enthusiasm for the partnership. “Fanatics is the only true sports brand in the gaming space and has established itself as an innovator in the industry,” he stated. Smith highlighted Fanatics’ aggressive and innovative approach to the US sports betting market and anticipates a significant growth in market share for CLC as a result of this collaboration.

With the launch of the Fanatics Sportsbook app for iOS and Android, sports fans in Connecticut are on the cusp of experiencing a revolutionized sports betting environment.

The app promises an easy-to-use platform with features like fast signup, simple betting processes, transparent withdrawals, and live streaming.

Moreover, it offers industry-leading search functionality and a unique Discover page tailored to each customer’s preferences. The ability to earn FanCash on bets adds an extra layer of engagement for users.

Comments from Fanatics Betting and Gaming

Ari Borod, the Chief Business Officer, expressed excitement about bringing the Fanatics Sportsbook to Connecticut. “We are looking forward to bringing the Fanatics experience to the ten retail locations throughout Connecticut and more importantly, adding our innovative mobile app to the online choices available in Connecticut,” said Borod, underscoring the commitment to enhancing the sports betting landscape in the state.

Our Comment on the Article

This partnership between CLC and Fanatics is a game-changer for Connecticut’s sports betting scene. It not only brings a renowned brand into the fold but also promises to elevate the user experience with innovative technology and customer-focused features.

The strategic focus on both mobile and retail channels indicates a comprehensive approach to capturing a diverse market. This partnership is likely to set a new benchmark in the sports betting industry, potentially inspiring similar collaborations in other regions.

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