Dutch Gambling Authority Issues Warning to JOI Gaming
The Dutch Gambling Authority, Kansspelautoriteit (KSA), has issued a stern warning to iGaming provider JOI Gaming Ltd for utilizing celebrities in their marketing campaigns during Jack’s Racing Day event. This action is in direct violation of the current regulatory framework, which prohibits the use of role models in gambling advertising to protect vulnerable groups, particularly young people.
Specific Breaches Identified
The regulator highlighted several instances where JOI Gaming, a subsidiary of JVH Gaming, breached these rules. During last year’s annual single-day event, various marketing activities featured well-known figures considered to be role models within the Dutch community. One significant breach involved these celebrities signing caps branded with Jack’s Racing Day logos.
Additionally, concerns were raised over social media posts showing celebrities posing with event staff, who were dressed in uniforms displaying Jack’s logo.
These posts, according to the KSA, further contravened the guidelines meant to restrict the influence of role models in gambling promotions.
Imposed Penalties and Compliance Demands
In response to these violations, the KSA has mandated the removal of the offending social media posts. Failure to comply with this directive will result in a penalty of €50,000 per day, up to a maximum of €250,000. Should JOI Gaming repeat the offence at future events, the penalties will escalate to €200,000 per day, capped at €1 million.
Regulatory Context and Player Protection
The KSA’s restrictions on using role models in gambling advertisements are designed to safeguard vulnerable populations, including young individuals. The Dutch regulator has consistently emphasized the importance of player protection, which is reflected in its stringent enforcement measures.
In line with these protective efforts, the KSA recently tightened the regulations concerning the processing of personal data within CRUKS, the Dutch self-exclusion scheme.
This move aims to enhance the effectiveness of self-exclusion measures and ensure better protection for players at risk of gambling-related harm.
Upcoming Reforms to the KOA Act
Further emphasizing its commitment to player protection, the Netherlands is set to implement reforms to the Remote Gambling (KOA) Act this October.
These changes, overseen by the new Schoof cabinet, are a continuation of the policies initiated by former Legal Protection Minister Franc Weerwind.
The reforms aim to strengthen the regulatory framework governing online gambling, ensuring a safer and more responsible gambling environment.
