Date: 15.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:40

Emerchantpay and Pinnacle: Celebrating a Year of Strategic Partnership in Ontario’s iGaming Market

Emerchantpay, a leading payment service provider, has announced the continuation of its successful partnership with Pinnacle, a well-established gambling operator, in the Ontario market.

Emerchantpay and Pinnacle: Celebrating a Year of Strategic Partnership in Ontario's iGaming Market

This announcement comes as they celebrate the one-year milestone of their strategic alliance, which has been instrumental in facilitating Pinnacle’s expansion in Ontario. The partnership has been focused on enhancing Pinnacle’s iGaming coverage by leveraging emerchantpay’s advanced payment solutions and in-house acquiring capabilities.

Strengthening iGaming Presence in Ontario

Pinnacle, with over two decades of expertise as a premier online sportsbook and casino operator, has seen significant growth in the Ontario market, thanks to the support and insights provided by emerchantpay.

This collaboration has been pivotal in offering dedicated support and strategic advisory on payments best practices to Pinnacle. The joint efforts have contributed to Pinnacle’s successful launch and continued expansion in the region.

Key Developments in the Partnership

A notable achievement of this partnership includes the implementation of Visa Original Credit Transactions (OCTs), enhancing payment acceptance for Pinnacle by collaborating closely with local issuers.

Additionally, emerchantpay has established robust risk management protocols in compliance with the regulatory requirements of Ontario authorities.

These protocols include setting deposit limits for players and ensuring the protection of both consumers and operators, demonstrating the comprehensive support tailored to Pinnacle’s expansion goals in Ontario.

Furthermore, emerchantpay processes both deposits and withdrawals via credit and debit cards for Pinnacle’s users, ensuring a seamless payment journey across all touchpoints.

Leadership Perspectives

Alexander Berrai, Deputy CEO at emerchantpay, commented on the partnership, stating, “We’re pleased to announce the successful global partnership between emerchantpay and Pinnacle. As we continue to facilitate their strategic expansion in Ontario, we remain committed to delivering innovative payment solutions. We aim to provide secure, efficient, and frictionless experiences in Ontario’s sought-after iGaming market.”

Echoing these sentiments, Isabelle Delisle, Director of Payments at Pinnacle, highlighted the role of emerchantpay in Pinnacle’s successful launch in Ontario. She said, “Partnering with emerchantpay has been instrumental in Pinnacle’s successful launch in Ontario. Their expertise in the local payments regulatory framework helped streamline our entry into this market. We are delighted to continue our partnership with emerchantpay and look forward to expanding our international growth journey.”

Our Comment on the Article

The strategic partnership between emerchantpay and Pinnacle marks a significant milestone in the iGaming industry, particularly in the Ontario market. This collaboration exemplifies how combining industry expertise, innovative payment solutions, and a deep understanding of local regulatory frameworks can lead to successful market penetration and growth.

The partnership not only enhances Pinnacle’s iGaming offerings but also sets a precedent for how payment solutions can be seamlessly integrated into the gaming industry to provide better user experiences.

The continued collaboration between these two industry leaders is poised to further influence the iGaming landscape, showcasing the importance of strategic alliances in driving business growth and customer satisfaction in the digital age.