02.02.2024

by Mateusz Mazur

Endeavor Unifies OpenBet and IMG ARENA to Forge Global Betting Powerhouse

Endeavor, a global leader in sports and entertainment, has announced a strategic move to integrate its prominent global sports betting and data businesses, OpenBet and IMG ARENA, under the OpenBet brand.

This integration aims to create a comprehensive sports data, technology, and content ecosystem serving betting operators and rights holders worldwide.

Crafting a Unified Ecosystem

The merger of OpenBet and IMG ARENA is set to leverage the unique strengths and operational expertise of both entities. OpenBet, known for its leading betting technology, content, and services, will now incorporate IMG ARENA’s extensive data rights and capabilities. This fusion aims to offer an unparalleled end-to-end solution in the sports data and betting technology sector.

IMG ARENA, henceforth operating as a brand within the OpenBet framework, will continue to deliver its wide array of sports data, integrity services, and fan engagement products. This strategic alignment under the OpenBet banner is designed to enhance service offerings to federations, leagues, events, media outlets, and betting operators.

Leadership and Vision

The newly combined entity will be spearheaded by Jordan Levin, CEO of OpenBet, who will report directly to Endeavor President & COO, Mark Shapiro. Freddie Longe, the former President of IMG ARENA, will transition into a strategic advisory role within the OpenBet organization, ensuring continuity and strategic guidance during this pivotal period.

Mark Shapiro expressed his enthusiasm for the merger, stating, “Today is the culmination of that ambition. Leveraging Endeavor’s complementary sports and entertainment capabilities, we will unlock meaningful value for the sports rights and IP of our owned and operated properties, and most importantly, for our partners.”

Jordan Levin emphasized the customer-centric approach of the integrated business, highlighting the commitment to innovation and the provision of unique solutions to leagues, federations, and sportsbooks globally.

OpenBet and IMG ARENA: Industry Titans

OpenBet stands as a world leader in sports betting entertainment, trusted by the world’s leading sports betting brands, lotteries, and gaming operators for over 25 years. Its modular technology, content, and services have set industry standards in innovation and reliability.

IMG ARENA, on the other hand, is a leading sports data and technology provider, offering live streaming, data feeds for over 65,000 sports events annually, and cutting-edge virtual sports products. Its partnerships span major sports organizations, including UFC, MLS, PGA Tour, and many others, underscoring its pivotal role in the sports data and technology landscape.

Our Comment on the Article

The strategic integration of OpenBet and IMG ARENA by Endeavor represents a significant development in the global betting and sports data industry. This merger not only streamlines operations and enhances service offerings but also positions the combined entity at the forefront of technological and content innovation in the betting ecosystem.

As this integrated platform sets new industry standards, it underscores the importance of strategic partnerships and technological advancement in driving the future of sports betting and data analytics. This move by Endeavor is a clear signal of the evolving dynamics within the global sports and entertainment sectors, where integration and innovation are key to delivering value to partners and customers alike.

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