Date: 12.07.2024

by Sebastian Warowny

Last update: 12.07.2024 10:27

England’s Potential Euros Victory to Cost Bookmakers Tens of Millions

The cost of England winning the Euros on Sunday would spiral well into the tens of millions of pounds for bookmakers, William Hill have revealed.

Betting Big on the Three Lions and Harry Kane

England were heavily-backed pre-tournament favourites at 4/1 with William Hill, who have been offering a Top Price Guarantee throughout the Championship, and victory for Gareth Southgate’s men would trigger one of the biggest football payouts of all time for the bookies.

Harry Kane now heads the betting to be the Tournament Top Goalscorer at 9/4 after his penalty against the Netherlands and would be the most expensive result for William Hill in that market.

English Victory Could Prove Costly for Bookmakers

Spokesperson for William Hill, Lee Phelps, said: “As we have been Top Price Guarantee for the duration of the tournament and before it started, an England win would cost us deep into seven figures. Should Harry Kane be the top scorer we will lose a lot there too, as he has been popular in the Top Goalscorer market.

“Though it would be great for football to finally come home, it looks set to cost the UK betting industry well into the tens of millions of pounds. We’re expecting to see historically high turnover on Sunday, and with a lot of that money set to rest on the Three Lions’ shoulders, it will be very expensive.

“Most money around the final has been on England to win at 5/2, although it is expected that Lamine Yamal – who is now favourite for player of the tournament – will cause issues against either a not fully fit Luke Shaw or an out of position Kieran Trippier, so he has been popular in scorer markets.”

fot. England/X