Entain to Acquire Angstrom Sports, Enhancing Analytics and Forecasting Capabilities

Entain, the global sports betting, gaming, and interactive entertainment group, plans to acquire Angstrom Sports, a specialist provider of sports modeling, forecasting, and data analytics. The acquisition, with a maximum potential total consideration of up to £203 million ($265.5 million), is expected to be finalized in Q3 2021.

Significant activity

Entain will acquire Angstrom Sports for £81 million ($106 million) upfront with a possible additional payment of up to £122 million ($160 million) over three years after the acquisition is completed.

This acquisition comes as Entain is in the midst of significant activity. Entain recently announced plans to acquire STS Group, a leading Polish sports betting operator, for approximately £750 million ($945 million). The addition of Angstrom Sports will enhance Entain’s in-house capabilities, specifically strengthening its pricing and analytics expertise for its US-focused sports betting products.

Landmark deal

The data-driven capabilities of Angstrom Sports will give Entain a competitive edge, allowing for more betting opportunities, optimized parlay and in-play products, and improved pricing expertise and risk management. These improvements are expected to drive long-term margin growth for Entain.

Sion Colley, CEO of Angstrom Sports, expressed excitement about joining forces with Entain and the shared goals of the two companies: “We’re excited to join forces with Entain to continue delivering unique and exciting betting opportunities across US sports. Entain shares Angstrom’s passion for innovation and our partnership will enable us to realise our ambitions in bringing best in class products and experiences to sports betting customers through Entain’s market leading global brands.”

Jette Nygaard-Andersen, CEO of Entain, emphasized the significance of the acquisition in powering the development of the company’s platform: “We are delighted that Angstrom will be joining Entain, enabling us to accelerate the development of the Entain Platform. Their next generation forecasting, pricing and risk management capabilities will unlock significant opportunities across BetMGM’s US sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering. This acquisition will provide our customers with an unrivalled sports betting experience underpinned by enhanced in-house data-analytics, a global platform and market leading brand.”