13.02.2024

by Antoni Majewski

Enteractive Rolls Up Partnership with Bethard

Enteractive, the foremost authority in player reactivation and conversion services, joins forces with Bethard, a top-tier Swedish gaming operator, to enhance their customer relationship management (CRM) strategies. This collaboration aims to rejuvenate inactive player accounts and bolster active participation across Bethard’s .se and .com platforms.

Reinvigorating Player Engagement

Bethard, regulated by the Swedish Gambling Authority (SGA), embarks on a strategic campaign with Enteractive to not only convert registered non-funded players but also to reactivate accounts that have lapsed. The cornerstone of this initiative is Enteractive’s personalized approach to player interaction, which is anticipated to significantly increase revenue from these dormant segments of Bethard’s player base.

With over 15 years of industry experience, Enteractive stands out as a leading figure in player activation and is globally recognized as a key revenue driver in the online gambling sector. Their proprietary (Re)Activation Cloud technology ensures swift and seamless integration with Bethard’s player databases, allowing for effective engagement through one-on-one phone conversations conducted by native-speaking agents.

This tailored CRM method is a tested and proven strategy for re-engaging players, incorporating responsible gambling practices as a fundamental aspect of the approach.

Strategic Insights from Bethard and Enteractive

Frank Heinanen, Managing Director at Bethard, highlighted the value of personal interaction in re-engaging players, stating, “Bethard is committed to maximizing revenue by partnering with Enteractive to reconnect with audience segments that prefer a more personal touch, as evidenced by two-way phone conversations. Enteractive’s focus on these specific groups is designed to enhance the Lifetime Player Value (LPV) for our diverse player base.”

John Foster, Head of B2B Sales at Enteractive, expressed enthusiasm about the partnership, saying, “We are excited to work with Bethard, a brand renowned for its sports betting and iGaming offerings. Bethard’s insight into the untapped potential within inactive player accounts complements Enteractive’s expertise in reactivation, promising a significant uplift in active player revenues.”

A Global Impact with Personal Touch

Enteractive’s approach, supported by native-speaking call agents serving iGaming brands worldwide, successfully converts over 16,000 players monthly for numerous leading operators. This partnership between Enteractive and Bethard signifies a strategic move to harness the potential of direct and personalized communication in revitalizing player engagement and optimizing revenue streams.

The collaboration between Enteractive and Bethard represents a strategic endeavor to redefine player engagement through personalized outreach. This initiative not only aims to boost Bethard’s revenue by reactivating dormant accounts but also enhances the gaming experience for players through direct and meaningful interaction.

As the industry continues to evolve, such partnerships underscore the importance of innovation and customer-centric approaches in sustaining growth and player satisfaction in the competitive online gaming landscape.

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