Date: 19.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:45

ESPN BET Unveils New Logo for Upcoming Sportsbook Launch

ESPN BET, a forthcoming online sportsbook for fans in the United States, has unveiled its new logo in anticipation of its November launch.

ESPN BET Unveils New Logo for Upcoming Sportsbook Launch

This logo will be a key part of the brand’s identity, featured across the entire ESPN ecosystem, including in-app, digital, social media, programming, and more.

A Creative Brand Identity

The logo incorporates the widely recognized ‘ESPN’ brand name, and within the ‘B,’ there’s an ‘E,’ symbolizing that ESPN, in collaboration with PENN Entertainment, is introducing a sportsbook designed for fans while remaining true to its core identity as ESPN, a trusted brand in the world of sports.

The Choice of Mint Color

The new logo features a mint colour, which has been carefully chosen to evoke a sense of welcoming, inclusivity, unexpectedness, and fun.

Our comment on the article

ESPN BET has revealed its new logo ahead of its sportsbook launch in November. The logo creatively integrates the ‘ESPN’ brand name while highlighting the close connection between ESPN and the sportsbook.

The use of mint colour reflects a welcoming and fun identity for the brand.


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