Date: 07.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:42

Expanding Horizons: Better Collective’s Game-Changing Acquisition

Better Collective, a front-runner in the iGaming industry, is on the brink of a monumental expansion with its recent definitive agreement to acquire Playmaker Capital.

Strategic Growth Through Acquisition

This move is expected to catapult Better Collective into a leading position within the dynamic South American market, while simultaneously reinforcing its dominance in North America.

The transaction, valued at a considerable 176 million EUR, is not just Better Collective’s second largest acquisition but also a strategic maneuver to harness the extensive monthly audience that Playmaker’s brands attract—over 200 million visits.

Enhancing Market Leadership

With Playmaker Capital’s impressive portfolio under its wing, Better Collective aims to transform its market presence, especially in South America.

The established sports media brands, which boast a significant following, are anticipated to synergize with Better Collective’s existing operations, bringing about substantial economic benefits and solidifying its foothold as the go-to sports media conglomerate.

Jesper Søgaard, Co-founder & CEO of Better Collective, shared his enthusiasm about the acquisition: “Acquiring Playmaker Capital is in many ways transformational for Better Collective and will be an important milestone in our journey towards becoming the leading digital sports media group.”

The transaction is uniquely structured, combining cash with a share-based payment scheme, leading to a minimal dilution of approximately 3.1% for current shareholders. This balanced approach indicates a sound financial strategy aimed at maintaining shareholder value while pursuing aggressive growth.

Our Comment on the Article

Better Collective’s move to acquire Playmaker Capital signals a significant shift in the iGaming media landscape. By positioning itself as a market leader in South America and reinforcing its North American presence, Better Collective is not just expanding its reach—it’s strategically positioning itself for sustainable long-term growth.

This acquisition illustrates a clear vision for the future, marrying a strong existing audience with vast potential for synergistic expansion. It’s a bold step that could redefine content delivery and fan engagement in the sports media space. If successful, this could set a new benchmark for how iGaming businesses leverage media assets to gain market share.


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