25.01.2024

by Antoni Majewski

FairPlay Sports Media: A New Chapter for the Betting and Sports Media Group

Oddschecker Global Media (OGM), renowned for operating the premier online betting comparison and data platform, has embarked on a transformative journey by rebranding to FairPlay Sports Media. This strategic move signals a pivotal evolution for the group, which has been a key player in the iGaming and sports media landscape since its inception in 2018.

A New Identity with a Clear Vision

Previously under the ownership of Flutter Entertainment, OGM transitioned to private ownership by Bruin Capital in 2021, setting the stage for this significant rebranding. FairPlay Sports Media is poised to expand its influence as a comprehensive sports media network, leveraging its data-driven products and services to empower sports enthusiasts and bettors alike.

Empowering Sports Fans and Bettors

With a commitment to using its robust data-powered platforms, including the flagship oddschecker and the acclaimed WhoScored, FairPlay Sports Media aims to elevate the sports betting experience. The group’s mission is to enable sports fans to compete effectively while simultaneously generating substantial value for advertisers and distribution partners.

Stuart Simms, at the helm as CEO of FairPlay Sports Media, shared his enthusiasm for the rebranding, stating, “Iā€™m very excited to unveil our new group brand, FairPlay Sports Media, for which we have big ambitions to broaden the reach of our technology and data and become a leading sports media network, powered by sports fans and bettors.” Under Simms’ leadership, the group is set to harness its established capabilities to innovate and cater to over 100 million unique global users each month, enhancing the sharing and utilization of its unparalleled data and insights.

Looking Ahead

The transition from OGM to FairPlay Sports Media is more than a change of name; it’s a strategic realignment aimed at amplifying the group’s impact within the global sports media and betting ecosystem. By building on its legacy as OGM, FairPlay Sports Media is dedicated to delivering cutting-edge products and services that meet the evolving needs of sports fans and bettors, setting new benchmarks for innovation and engagement in the sports media domain.

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