FanDuel Enhances Golf Betting Experience with IMG ARENA Partnership

FanDuel, the leading online gaming company in North America, has announced its collaboration with IMG ARENA’s Golf Event Centre to enhance its golf betting offering. Starting from August 10th with the FedEx St. Jude Championship, FanDuel’s Sportsbook will integrate the Golf Event Centre, providing golf fans with an array of exciting live betting markets and a data visualization experience.

New live betting markets

Christian Genetski, President of FanDuel Group, highlighted the partnership’s goal of elevating the golf betting experience for fans during their favourite tournaments: “As an Official Betting Operator of the PGA TOUR, we’re continually looking for innovative ways to elevate the golf betting experience on our platform for fans during their favourite tournaments. By integrating IMG ARENA’s Golf Event Centre into our sportsbook platform, we can offer fans access to a robust catalog of live markets that will give them new ways to engage with the sport on every hole.”

Through this integration, FanDuel will introduce new live betting markets such as closest-to-the-pin, longest drive, number of birdies, and other stroke-by-stroke bets. This comprehensive range of options empowers fans to interact with golf events at any stage. Moreover, FanDuel is providing fans with an additional interactive experience by offering a bunker shot challenge during the FedEx St. Jude Championship, giving participants a chance to win $5,000 in Bonus Bets.

The Golf Event Centre’s data visualization features will provide fans with real-time shot tracking, hole profiles, and course maps. These tools will enable fans to make informed betting decisions during key PGA TOUR events. FanDuel customers will also have access to a customizable live leaderboard to track the performance of their favourite players hole by hole.

Unique partnership

Scott Warfield, Vice President of Gaming at the PGA TOUR, emphasized that the Golf Event Centre will offer a diverse range of betting options for golf fans, enhancing engagement in the game of golf.

FanDuel Ambassador Jordan Spieth expressed his pride in partnering with an organization committed to bringing fans closer to the sport: “FanDuel’s investment in creating a best-in-class golf experience for its customers shows their continued commitment to the sport of golf.”

Brian Clayton, Vice President of Sales – Americas at IMG ARENA, highlighted the unique nature of the Golf Event Centre: “Our Golf Event Centre is an industry-first product that enables interactive in-play betting on golf for the first time, bringing a new dimension to the golf experience for fans around the world.”

FanDuel’s partnership with IMG ARENA’s Golf Event Centre reaffirms its commitment to delivering an immersive and engaging sports betting experience. The collaboration will provide fans with new ways to interact with golf events, fostering a more dynamic and enjoyable betting experience.