Fast Track and Pragmatic Solutions iGaming Platform expand strategic collaboration
Fast Track has announced an expansion of its partnership with Pragmatic Solutions. This development aims to provide operators with enhanced access to Pragmatic Solutions’ Player Account Management (PAM) platform through seamless integration with Fast Track’s advanced CRM system.
A Versatile Tool for Operators
Recognized as the ‘Full Service Platform of the Year’ at the 2024 EGR B2B awards, Pragmatic Solutions’ PAM platform empowers online gaming and betting businesses to fully customize and manage their operations.
The platform’s modular and scalable technology allows operators to easily configure content and services from third-party vendors, adapting to diverse needs with flexibility.
By integrating this platform with Fast Track’s CRM, operators can now leverage real-time data and automation to deliver personalized player experiences in sectors including slots, live casino, and sportsbook.
Leveraging AI for Personalized Player Experiences
The integration combines Pragmatic Solutions’ robust platform with Fast Track’s real-time data processing and AI-powered Singularity model, which is designed to create tailored 1:1 player experiences at scale.
This combination enables operators to offer highly personalized and timely interactions with players, while also allowing for growth with minimal effort.
The unified interface provided by this integration streamlines workflows, ensuring a consistent player experience across all interactions.
Leadership Insights on the Partnership
Simon Lidzén, Co-founder and CEO of Fast Track, highlighted the significance of this partnership, emphasizing the enhanced player experience and operational efficiency that the integration is expected to deliver. “We are delighted to strengthen our partnership with Pragmatic Solutions, a company known for its commitment to excellence and innovation,” Lidzén stated.
Ashley Lang, CEO at Pragmatic Solutions, echoed this sentiment. “Fast Track’s extended services align perfectly with our dedication to offer our clients the most cutting-edge marketing tools to accelerate their business growth. Combining our PAM platform’s expansive capabilities with Fast Track’s complete CRM solutions, operators can boost retention and loyalty for their multiple brands in a unique, personalised manner.”
