Date: 12.08.2024

by Adam Dworak

Fitzdares Partners with Cricket Legend Stuart Broad as Brand Ambassador

Fitzdares, a leading UK-based bookmaker, has made a significant move by signing Stuart Broad, England’s second-highest all-time Test wicket-taker, as their flagship brand ambassador.

Exclusive Content and Appearances

The two-year agreement with Broad will provide Fitzdares members with unique and exclusive content.

This includes monthly blogs and video content from Broad, as well as appearances at Fitzdares Club events throughout the year.

Members can look forward to engaging insights and commentary on major sporting events, directly from one of cricket’s greatest players.

Supporting The Broad Appeal Charity

In addition to the brand partnership, Fitzdares and Broad will collaborate on a charitable initiative.

Fitzdares has committed to supporting The Broad Appeal, a charity focused on raising funds and awareness for Motor Neurone Disease.

As part of this initiative, Broad will receive a monthly betting pot of £500 to place on sporting events, with all profits from his selections donated to the charity.

Broad’s Involvement in Fitzdares Club Events

As part of Fitzdares’ focus on providing personal and exclusive experiences, Broad will be an active presence at their prestigious events.

Whether at the Churchill Box at Royal Windsor, the pop-up Club at Prestbury Park during Cheltenham, or on the Fitzdares golf course at Naunton Downs, Broad’s participation will enhance the member experience at these key moments.

Statements from Fitzdares CEO and Stuart Broad

William Woodhams, CEO of Fitzdares, expressed his excitement about the partnership, stating, “For years, we’ve been looking for someone to be the face of the business and at last, we’ve got our man! Fitzdares is all about pedigree, sporting excellence, and we also love a bit of mischief so who better than Stuart Broad to represent us? A true legend of his sport, he’s charming, charismatic and shares our love for the game. In bowling terms, this really is an absolute jaffa!”

Stuart Broad also shared his enthusiasm, saying, “Fitzdares is quirky, smart, and like to do things a bit differently. Ultimately, they play the game the right way and their members share my passion for elite sport. I can’t wait to get stuck in and help keep up their unique and personal approach.”