by Mateusz Mazur

Five years since launch affiliate annual GGR grows 60%: Affilka takes stock of 2022

This winter Affilka by SOFTSWISS celebrates a five-year partnership with its first client – N1 Casino. On this landmark occasion, the team behind the award-winning affiliate tracking platform reflects on the product performance and reviews the most significant updates for 2022.

56 000 new affiliate accounts

With its client portfolio increased by 60% and 56,000 new affiliate accounts registered in 2022, Affilka now provides reliable support to 200+ live brands. Alongside this, affiliates brought 10 million new players to operators during the same timeframe.

On the whole, 2022 was a rewarding year for Affilka with the following YoY metrics:

  • Total affiliate GGR increased by 60%
  • Total player deposits amount increased by 53%
  • Total affiliate payments increased by 46%

In addition, the previous year was award-winning for the platform. SiGMA Balkans & CIS recognised Affilka as the Best Affiliate Tracking Software of 2022.

Long way

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “We have come a long way since signing our first client, N1 Casino, and we’re very proud of what we have achieved. Not only do we continue to grow our platform’s capabilities, but we have also improved our partner retaining skills.

This is evidenced by the fact that N1 Partners Group is still our active client running six projects on our affiliate platform. Affilka shows significant client growth every year, and we are confident that we will perform even better in 2023.”

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