Flows Appoints Daniel De Souza as VP of Commercial to Drive Expansion

Strategic Appointment to Accelerate Growth

With extensive experience in the iGaming sector, De Souza joins Flows at a critical time of growth and expansion.

His role will involve driving commercial success by leveraging his deep knowledge of customer needs and operational processes.

Flows aims to utilize De Souza’s expertise to enhance its platform, delivering optimized solutions to industry-leading businesses.

James King, CEO at Flows, remarked, “Dan is a fantastic addition to the team. His experience, industry knowledge, and vast network is exactly what we’ve needed to hypercharge our commercial efforts.”

Commercial Success and Industry Expertise

Before joining Flows, De Souza played a key role at Optimove, where he contributed to significant commercial success and strengthened relationships with various operators and platforms.

His background also includes experience with major brands like Betway, where he successfully scaled operations and entered new markets.

De Souza’s comprehensive understanding of data-driven insights and digital transformation makes him well-equipped to elevate Flows’ platform to meet the growing demands of top-tier clients.

A Vision for Innovation in an Evolving Industry

De Souza’s decision to join Flows comes at a time when the iGaming industry is undergoing rapid transformation, driven by AI, automation, and emerging global markets.

Reflecting on his move, De Souza stated, “The timing felt right for a new challenge. Flows will revolutionise the way businesses automate and manage their operations, and having the chance to showcase the product’s potential for both new and established operators, was an opportunity I couldn’t resist!”

Looking Ahead

As Flows continues its journey of expansion, De Souza’s appointment is expected to bring new strategic partnerships and drive revenue growth.

His expertise in commercial performance and large-scale digital transformation will be crucial in pushing the company forward.

With upcoming appearances at key industry events like SBC Lisbon, Flows anticipates significant developments, including new client signings and partnership announcements.