Former Entain Executive Joins Fortuna Entertainment Group as Group Head of Commercial Strategy

Former Entain executive Myke Foster has embarked on a new chapter after spending four successful years with Ladbrokes & Entain. As of today, he takes on a new prominent role within the Fortuna Entertainment Group (FEG), a renowned gaming operator. Foster’s new position will be centered in Prague, where he will be spearheading the commercial strategies for the Fortuna, PSK, and Casa Pariurilor brands across five different markets.

FEG’s Bold Move

Foster brings a wealth of experience to this role, having previously served as the Head of Sportsbook Proposition at Ladbrokes for over four years. His journey in the industry began in September 2016 with BetVictor, where he initially held the position of Sportsbook Display Manager, and eventually climbed the ladder to the role of Global Sportsbook Promotions and Planning Manager.

Foster’s formative years were spent at William Hill, where he gained invaluable insights working in retail operations. He then elevated his career to District Manager for the bookmaker’s LBO sites and later transitioned to Gibraltar as the UK Sportsbook Publisher for William Hill.

In this new endeavor, Foster will relocate to Prague to take up his pivotal role. His appointment follows the trend of seasoned professionals joining FEG, notably including former Paddy Power online chief Victor Corcoran, who assumed the role of CEO the previous year. Another notable addition from Paddy Power was Aidan Barry, who joined as the Group Head of Sportsbook Product Performance and Trading Output in December.

Foster’s Vision for the Future

FEG’s CEO, Victor Corcoran, welcomed Foster’s addition to the team, emphasizing the value of his industry expertise. Corcoran stated, “We are delighted to have been able to attract someone of Myke’s talent and experience in the industry to FEG. We are confident that he will be a valuable asset as we continue to prioritize our goals of growing customer satisfaction, improving our customer value propositions, and increasing market share in our regions.”

Foster expressed his enthusiasm for this new challenge, stating, “Having enjoyed the last four years growing the Ladbrokes business across the UK and Ireland, I’m now very much looking forward to the opportunity to help shape some of FEG’s ambitious plans. There is a huge appetite for innovation and growth in our markets, and we’re well placed to take a leading role.”