Fulham FC Extends Partnership with Fitzdares

This partnership, set to continue until 2024, has provided Fitzdares with a presence in South West London, offering memorable matchday experiences for fans.

Focus on Sporting Values and Traditions

The partnership between Fulham FC and its Official UK Betting Partner, Fitzdares, is built on shared values that include a strong focus on sporting values, unforgettable moments, and traditions. These values have contributed to the success of their collaboration in the 2022/23 season.

On matchdays, Fitzdares has brought a touch of elegance, design, and service excellence from their Mayfair venue to the Partner’s Lounge at Craven Cottage, Fulham FC’s stadium. This collaboration has resulted in a beautifully decorated lounge that offers one of the best views in the Premier League, with seating for 30 fans.

Art and Design Enhancements

To enhance the ambiance, Fitzdares has commissioned art by acclaimed sports illustrator Bill Butcher to adorn the walls. The interior design, characterized by Fitzdares’ signature style, has been crafted by renowned designer Rossana Bossom, who also designed Fitzdares’ Mayfair Club and 5 Hertford Street.

Fitzdares has collaborated with Fulham FC’s Executive Chef to provide high-quality food and drinks to guests in the lounge. Fans can still enjoy Fulham FC’s signature pies during half time.

Non-Matchday Events and Engaging Content

In addition to matchday experiences, Fitzdares will host events for its members on select non-matchdays. These events will include screenings of The Cheltenham Festival, Wimbledon, Royal Ascot, and occasional darts exhibitions.

Will Woodhams, CEO of Fitzdares, expressed his excitement about the partnership’s evolution, stating “When we started the Fitzdares Club four years ago it was beyond our wildest dreams to have a permanent location at a Premier League ground. Now, due to our brilliant friends at Fulham FC, we have created an unparalleled experience not only for our members, but for Fulham FC partners who get a little taste of Fitzdares on a matchday in the Club’s new Partner Lounge.

Jon Don-Carolis, Fulham FC’s Club Commercial Director, emphasized the incredible foundation established in the first year of the partnership and the value of extending the collaboration. He said “The incredible foundations which were created during the first year of the partnership between London’s Original Football Cub and the world’s oldest bookmakers made it a natural decision to extend, we were delighted.

“The added integration of the Fitzdares brand will bring a welcomed unique touch into the matchday hospitality offering. We look forward to creating more fun and engaging content together, while Fitzdares continue to promote the importance of responsible gambling to our fans.”

The extended partnership between Fulham FC and Fitzdares enhances the matchday experience with elegance, culinary excellence, and engaging events, further strengthening the ties between a historic football club and a premium bookmaker.