Date: 29.06.2023

by Mateusz Mazur

Fulham FC secures record sponsorship deal with SBOTOP for 2023/24 season

Fulham Football Club has officially announced a groundbreaking sponsorship agreement with the renowned global betting brand, SBOTOP.

Details of the partnership

The deal designates SBOTOP as the Front of Shirt and Principal Partner for the upcoming 2023/24 season. As part of the collaboration, the SBOTOP logo will be prominently featured on the Men’s First Team kit, as well as the training kit sleeve.

Fans will witness the team sporting the new kit for the first time during pre-season matches, including their participation in the Premier League Summer Series in America this July. The official kit launch event is scheduled for Friday, June 30th.

This partnership positions SBOTOP to leverage the Premier League’s vast global audience through its prominent front-of-shirt placement and brand presence within the stadium. SBOTOP, a leading global online gaming operator, is committed to delivering exceptional value and an unparalleled gaming experience to its players.

An important milestone for both brands

Expressing his enthusiasm about the collaboration, Bill Mummery, CEO of SBOTOP, stated, “We are delighted and excited to bring our two ‘Premier Brands’ together. Jointly, we look forward to increasing both our brands’ awareness on a truly global platform in the coming seasons. I wish Fulham an enjoyable and rewarding trip to the USA.”

Jon Don-Carolis, Commercial Director of Fulham FC, expressed his satisfaction with the new partnership, saying, “We are pleased to welcome SBOTOP as our Front of Shirt partner as we continue our exciting journey in the Premier League. The coveted front-of-shirt sponsorship plays an integral part in keeping the Club competitive through significant revenue, and we look forward to celebrating continued success in 2023/24.”

This record-breaking sponsorship deal marks an important milestone for both Fulham FC and SBOTOP, as they strive to strengthen their brands’ presence on a global scale. The partnership sets the stage for an exciting and prosperous future for both entities in the seasons to come.