by Mateusz Mazur

Future Anthem Embarks on Rapid Workforce Expansion to Fuel Industry Transformation

Future Anthem, a trailblazing force in AI and data science, is proud to announce a remarkable expansion of its workforce, marking a significant milestone since its Series A fundraising in July 2022.

Thriving team

From a team of 21 members just over a year ago, Future Anthem has surged ahead to assemble a thriving team of 43 talented individuals, setting the stage for further growth and innovation.

With a robust increase in its technical talent, Future Anthem boasts a workforce where over two-thirds are data science experts. This formidable team of experts forms the core competency and strength of the company. Their specialized knowledge and skills are pivotal in driving Future Anthem’s capacity to deliver personalized player experiences in real-time, fostering immersive and captivating user environments across the casino, sports betting, and lottery verticals.

The company’s recruitment strategy has successfully attracted professionals from leading betting and gaming operators and suppliers, including esteemed names such as William Hill, Churchill Downs, Ladbrokes Coral, Betway, and Gaming Realms.

“We are proud to have assembled a team of experts who not only possess exceptional technical abilities but also deep insights into the specific dynamics of the sports betting and gaming industry, said Emma Ferguson, Head of People at Future Anthem.

“By harnessing the knowledge and expertise of our diverse workforce, we are well-positioned to develop AI products that address the evolving needs of our clients and drive transformative change within the industry.”

Diversity and inclusion

Future Anthem’s commitment to fostering emerging talent is demonstrated through its success in hiring and nurturing interns who graduated from renowned UK universities, holding top master’s degrees in data science and artificial intelligence. Seven full-time employees have emerged from this intern program, showcasing the company’s dedication to nurturing emerging talent.

The recruitment efforts extend beyond technical roles, encompassing a focus on commercial hiring. This endeavour aligns with the recent appointment of Ann-Kathrin Baumgardt as VP of Sales and Customer Development for Europe, Middle East & Africa (EMEA), who joins from IGT.

Diversity and inclusion are integral to Future Anthem’s ethos, as demonstrated by its diverse workforce comprising representatives from 16 nationalities. The company has achieved an impressive gender ratio of 40% female and 60% male – exceeding the average in the tech industry.

To accommodate its expanding team, Future Anthem has established a brand-new office in Shoreditch, a bustling tech hub in east London.

Amidst this rapid workforce expansion, Future Anthem remains dedicated to enhancing player experiences. The company has fortified its award-winning real-time personalization product, Amplifier AI, by enriching its core modules across player acquisition, conversion, and retention, with a keen focus on player health. This strategic investment in product development and research enables Future Anthem to empower the industry with the tools to craft highly tailored and sustainable player journeys in real time, shaping the future of the gaming landscape.

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