Date: 15.11.2023

by Antoni Majewski

Harry Cobden Joins Planet Sport Bet as New Horse Racing Brand Ambassador

Planet Sport Bet, the sportsbook arm of the UK’s leading independent sports media group Planet Sport, has announced the signing of Harry Cobden as its new horse racing brand ambassador.

Cobden, an 18-time Grade 1-winning jockey and one of the top jump jockeys in the industry, is set to provide his unique insights into the 2023/24 National Hunt season.

Cobden’s Engagement with Fans

Throughout the season, Cobden will engage with fans and bettors through a weekly written blog, regular video content, and social media exposure. He is also set to offer daily analysis during major spring festivals at Cheltenham, Aintree, and Punchestown. This initiative aims to bring fans closer to the action, offering a firsthand perspective from one of the sport’s leading figures.

Riding High-Quality Horses

As the stable jockey to 14-time Champion Trainer Paul Nicholls, Cobden will ride notable horses such as Bravemansgame, Stage Star, Stay Away Fay, Captain Teague, and Hermes Allen this season. His involvement in the jockeys’ title race adds an extra layer of excitement to his role as an ambassador.

Planet Sport Bet’s Growing Roster

Cobden joins Planet Sport Bet’s stable of brand ambassadors, which includes former Premier League footballer Robbie Savage and TV presenter Emma Jones. His addition to the team aligns with Planet Sport Bet’s strategy of collaborating with renowned sports personalities.

Background of Planet Sport Bet

Planet Sport launched Planet Sport Bet in 2021, founding a Betting & Gaming division that also includes the multi-sports media title and the recently acquired Tipstrr, a content subscription platform. This expansion reflects the company’s broader ambitions in the sports betting and gaming market.

Statements from the Management

Mike Grenham, MD of Betting at Planet Sport, expressed his excitement about the partnership, noting Cobden’s status as one of the top jump jockeys and the quality of horses he will ride this season. “He’s set for a very exciting season and one we’re really excited to being involved with,” Grenham said.

Harry Cobden also shared his enthusiasm for the new role, stating, “I’m really looking forward to getting started with Planet Sport Bet. The National Hunt season is in full swing now and I’m very lucky to be riding some of the best horses in Britain each week, while I’m still focused on challenging for the jockeys’ title.”

Our Comment on the Article

The partnership between Harry Cobden and Planet Sport Bet represents a strategic move in sports marketing, linking a prominent figure in horse racing with an emerging player in the sports betting market. This collaboration not only enhances Planet Sport Bet’s brand visibility but also enriches the betting experience for customers with expert insights and analyses from a top jockey.

Cobden’s involvement with the sportsbook during key racing events like Cheltenham and Aintree is set to add value to the betting community, offering an insider’s view into the world of horse racing. This initiative underscores the growing trend of sportsbooks leveraging brand ambassadors to connect more deeply with their audience and enhance their market presence.

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