06.12.2023

by Antoni Majewski

Henry Brooke Partners with Rhino.Bet as Horse Racing Ambassador

Rhino.Bet, a prominent entity within Playbook Engineering’s platform, has announced a significant partnership with renowned jockey Henry Brooke.

Brooke, celebrated for his victories and skill in horse racing, especially in Northern England, will serve as Rhino.Bet’s horse racing ambassador for the 2023-24 jumps season.

Brooke’s Illustrious Career and Resilience

Henry Brooke, a leading jockey from the north, has an impressive track record, with his career’s highlight being the Grade 1 Fighting Fifth Hurdle win at Newcastle on Cornerstone Lad in 2019. His resume also boasts successes in the Rendlesham Hurdle and Eider Chase, along with three victories in the Rowland Meyrick Handicap Chase on different horses for various trainers.

Despite facing injuries, the 31-year-old has maintained his status as a top jockey, notably in collaboration with Oliver Greenall and Josh Guerriero, which led to a notable win in France with the horse Gesskille.

Brooke’s Enthusiasm for the New Role

Based in Middleham, Brooke has fostered working relationships with leading trainers like Brian Ellison and Adrian Keatley. As Rhino.Bet’s racing ambassador, he will offer previews of his rides and provide unique insights into the life of a jockey. He will also prominently feature the Rhino logo on his breeches during races, enhancing brand visibility and engagement. Expressing his excitement about the new role, Henry Brooke said:

“I’m truly excited to be linking up with Rhino Bet. .They’re putting a huge amount into sponsoring races at Carlisle, Market Rasen, Huntingdon and Nottingham and this ties in nicely with my role as Jockey Club Small Course Ambassador. I’m fitter than I’ve ever been, as I have ramped up my gym work – cardio, high intensity interval training and strength conditioning, topped off with my new ice bath! This training programme is translating into results on the track and I’m sure it will pay off for Rhino Bet and their investment in me.”

Ceiron Jones, Head of Retention at Rhino.Bet, expressed his enthusiasm for welcoming Henry Brooke to the team. Praising Brooke’s prowess and personality, Jones noted that Brooke’s decision to represent Rhino.Bet aligns perfectly with the company’s ongoing investment in small course sponsorship.

Our Comment on the Article

Henry Brooke’s collaboration with Rhino.Bet as their horse racing ambassador for the upcoming jumps season is a strategic and exciting development in the world of equestrian sports. This partnership not only boosts Rhino.Bet’s brand presence in the racing circuit but also leverages Brooke’s expertise and popularity to engage more deeply with the racing community and fans.

His resilience and dedication, despite past injuries, serve as a testament to his skill and commitment, qualities that will undoubtedly enrich his role as an ambassador. This alliance underscores the synergistic potential between individual athletes and corporate sponsors in enhancing the sport’s appeal and fostering a deeper connection with its audience.

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