by Antoni Majewski

IMG ARENA and CricViz Elevate the Game with Exclusive Global Data and Streaming Rights

The landscape of cricket broadcasting and data analysis is set for a transformative shift. IMG ARENA, a leader in sports data and technology, has recently clinched a groundbreaking deal securing exclusive global data and streaming rights for Cricket West Indies.


This strategic move, in partnership with the esteemed cricket data and analytics provider CricViz, promises to redefine how cricket fans and sportsbook operators engage with the sport.

A New Era of Cricket Data and Broadcasting

At the heart of this partnership, IMG ARENA will be capturing official data from an impressive lineup of over 450 matches. This includes games from the West Indies Men’s and Women’s national teams, Under 19, West Indies Academy, and various domestic leagues. Notably, the Men and Women’s CG United Super50 Cup and the West Indies Championship are part of this extensive coverage. This rich pool of data will then be distributed to over 460 regulated sportsbook operators across the globe, marking a significant expansion in the reach and accessibility of cricket data.

CricViz is set to enhance this partnership with its advanced Match Centre. This feature will provide in-depth data analysis, graphic visualizations, and live action insights, along with predictive models. CricViz’s in-ground operation and collection software will further bolster the data collection process, ensuring accuracy and depth in data gathering.

Industry Leaders’ Perspectives

Dominic Warne, the Director of Commercial, Marketing & Communications at Cricket West Indies, expressed enthusiasm about the partnership. He highlighted that this collaboration enables a broader accessibility of games to fans, with detailed live scoring and match statistics available on Windiescricket.com Live Match Centre. This initiative aims to bring fans closer to their favorite teams and players than ever before.

Freddie Longe, President at IMG ARENA, emphasized the passion of cricket fans worldwide. He noted that adding Cricket West Indies to IMG ARENA’s content portfolio aligns with their mission to drive fan engagement and deliver top-notch content to their partners. Longe views this partnership as a testament to their commitment to enhancing the fan experience in cricket.

Expanding IMG ARENA’s Portfolio

This deal marks a significant diversification for IMG ARENA, adding cricket to its extensive portfolio of sports which already includes soccer, tennis, golf, basketball, mixed martial arts, and others. Based in London, IMG ARENA stands as a pivotal player in the sports data and technology sector, offering live streaming and data feeds for over 65,000 sports events annually. Its client base includes prominent organizations like UFC, MLS, PGA Tour, and EuroLeague.

Our Comment on the Article

This partnership between IMG ARENA and CricViz is more than a business deal; it’s a milestone in sports technology and data analytics. It reflects a growing trend in sports where data isn’t just a tool for teams and analysts, but a vital component of the fan experience. As we see more sports embracing technology to enhance fan engagement, cricket’s entry into this arena with such a significant partnership signals a new, exciting chapter for enthusiasts and stakeholders alike.

It’s a bold step towards a future where technology and sports coalesce to create a richer, more immersive experience.

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