Kaizen Gaming to Sponsor UEFA Europa League and Conference League Until 2027

Kaizen Gaming Secures Sponsorship for Europa League and Conference League

This new deal follows the success of Kaizen Gaming’s sponsorship of UEFA EURO 2024, where the company played a pivotal role in enhancing the fan experience.

Aris Dimarakis, Deputy CEO of Kaizen Gaming, reflected on the partnership: “During UEFA EURO 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League.”

Commitment to Responsible Gaming and Community Support

Kaizen Gaming has emphasized its dedication to responsible gaming and community engagement as it continues to expand. Dimarakis noted that this partnership with UEFA, one of the most respected sports organizations globally, is a testament to the company’s progress and ongoing efforts.

As part of their collaboration during UEFA EURO 2024, Kaizen Gaming, through the Kaizen Foundation, teamed up with the UEFA Foundation for Children to support the “10,000 Smiles” project. This initiative allowed 10,000 children from underprivileged backgrounds to attend 40 matches across ten stadiums, further showcasing the company’s commitment to social responsibility.

UEFA’s Perspective on the Partnership

Guy-Laurent Epstein, UEFA’s Marketing Director, expressed enthusiasm about continuing the partnership with Kaizen Gaming: “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA EURO 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”

This partnership marks a significant step in Kaizen Gaming’s strategy to strengthen its brand in the European market, aligning itself with some of the most prestigious football tournaments on the continent.