Date: 30.11.2023

by Antoni Majewski

Kaizen Gaming’s Betano Forges Key Partnerships, Including UEFA Euro 2024

Kaizen Gaming, the parent company of Betano, has recently sealed an exclusive partnership with UEFA, positioning Betano as the Official Sports Betting Partner for UEFA Euro 2024.

Kaizen Gaming's Betano Forges Key Partnerships, Including UEFA Euro 2024

This collaboration marks another significant milestone for Betano, following its role as the first sports betting operator to support the FIFA World Cup Qatar 2022.

George Daskalakis’ Vision for Betano and UEFA Euro 2024

George Daskalakis, CEO of Kaizen Gaming, expressed enthusiasm about the partnership: “We are very proud to be a part of the UEFA European Football Championship 2024 as a Global Partner. Our team is diligently preparing for the tournament, aiming to deliver a unique customer experience to millions of players globally who trust Betano for their entertainment.”

Strategic Alliance with Data Provider Beter

In a move to enhance its data services, Kaizen Gaming has also partnered with Beter, a provider of real-time data. This collaboration is set to benefit Kaizen Gaming’s subsidiaries, including Stoiximan in Greece and Cyprus, by integrating comprehensive data services covering sports, esports, and live casino events. Beter boasts an extensive portfolio, hosting over 44,000 events monthly and providing 24/7 live streaming.

Expanding in the Greek Gaming Market with Push Gaming

Betano’s foray into the Greek gaming market was facilitated through a partnership with Push Gaming. This agreement grants Kaizen Gaming’s players access to the latest titles from Push Gaming, enhancing their gaming offerings.

Our Comment on the Article

The strategic partnerships forged by Kaizen Gaming’s Betano underscore a dynamic approach to enhancing its presence in the international gaming and sports betting landscape. The collaboration with UEFA for Euro 2024 not only boosts Betano’s visibility but also signifies a commitment to delivering top-notch entertainment to a global audience.

Additionally, alliances with data provider Beter and Push Gaming reflect a keen insight into the evolving needs of the gaming industry, focusing on data-driven decision making and diversified gaming content. These partnerships collectively mark a significant step in Kaizen Gaming’s journey towards becoming a key player in the global gaming and sports betting arena, setting a precedent for innovation and customer-centric services in the industry.