Date: 30.01.2024

by Antoni Majewski

Kindred Enhances Sportsbook Experience with Stats Perform Partnership

Kindred Group plc has taken a significant step forward in enriching its sports betting offerings by entering into a comprehensive agreement with Stats Perform. This collaboration will see Kindred integrating Stats Perform’s renowned RunningBall and Opta product suites into its proprietary Kindred Sportsbook Platform (KSP), promising a seamless in-play betting experience and innovative betting markets for its customers.

Leveraging Real-Time Data for Superior Betting

The partnership allows Kindred to access detailed, real-time official sports data feeds and statistics, enhancing the betting experience with frictionless in-play options and trusted proposition betting markets focused on player performance. This includes the introduction of a cutting-edge live bet-builder product, designed to offer sports fans and bettors an engaging and interactive platform.

Andreas Reimblad, Director Sportsbook at Kindred Group, expressed enthusiasm for the partnership: “We are thrilled to announce our expanded strategic partnership with Stats Perform, a move that will unequivocally benefit our valued sports fans and customers. This collaboration is a testament to our unwavering commitment to building the Kindred Sportsbook Platform with the best data available on the market.”

A Focus on Content and Customer Experience

The agreement also emphasizes the delivery of high-quality, low-latency data through Stats Perform’s new Content Player Pro, offering contextual insights, preview videos, live expected goals, and in-game momentum to further enhance the customer experience. This content-driven approach aligns with Kindred’s ambition to differentiate its offerings by prioritizing data and unique content.

Andrew Ashenden, Chief Betting Officer at Stats Perform, commented on the partnership: “This new agreement deepens a long-standing and highly productive partnership with Kindred. We are excited to help take Kindred to great heights through our market leading, built-for betting RunningBall and Opta products.”

Commitment to Innovation and Market Leadership

The collaboration between Kindred and Stats Perform reflects both companies’ dedication to innovation and leadership in the competitive sports betting market. By harnessing the power of accurate and comprehensive sports data, Kindred aims to set new standards in the industry, offering a sports betting experience that is both unique and superior.

Reimblad further highlighted the collaborative effort: “I am proud to highlight the exceptional efforts and dedication demonstrated by both our team at Kindred and our partners at Stats Perform in reaching this renewed agreement.” This partnership not only signifies a milestone for Kindred’s sportsbook platform but also reinforces the company’s position as a frontrunner in providing top-tier sports betting services.