Lauryn Duncan Joins Peter & Sons as Head of Sales and Marketing to Boost iGaming Innovation
Peter & Sons has announced the appointment of Lauryn Duncan as its new Head of Sales and Marketing.
Lauryn Duncan brings a wealth of experience to Peter & Sons, with a commendable track record in the iGaming sector. Her primary focus will be on forging new partnerships and managing client relationships across various jurisdictions, including the UK, Italy, Ontario, Sweden, Greece, and Denmark.
Additionally, Peter & Sons is poised to enter new markets in Spain, Portugal, and New Jersey, expanding its reach in significant iGaming hubs.
Diverse Experience in the Industry
Lauryn’s journey in the slot game industry began at Wazdan, where she played a pivotal role in launching multiple tier 1 operators. Her subsequent tenure at Microgaming and Games Global has equipped her with extensive experience in sales, partnerships, and team management, particularly in key European and Canadian markets.
Strategic Vision for Peter & Sons
Yann Bautista, Commercial Director and Founder of Peter & Sons, expressed his excitement about Lauryn’s appointment, stating, “We are absolutely thrilled to welcome to our family someone of Lauryn’s caliber. Lauryn is joining at a pivotal moment for Peter & Sons, as we continue to strengthen our partnership roster. In the last 12 months alone, we have integrated with more than 50 new operators and aggregators, including big names such as Playtech, IGT, Hub88, Reevo, Groove and AzureTech. Lauryn’s experience, network, and passion for delivering excellence, coupled with the fact that we are perfectly aligned with our vision for the future of Peter & Sons, makes her the perfect candidate for this role.”
Lauryn Duncan on Her New Role
Commenting on her new role, Lauryn Duncan said, “This is a wonderful opportunity for me to be involved with Peter & Sons, which has fast become one of the most exciting slot game providers. This is an incredible opportunity for me to join forces with Peter and Sons, a company that is fast becoming one of the most exciting slot provider. After working with many studios, one develops a sense of what sets exceptional studios apart, and Peter and Sons has that unique spark of a company in its breakthrough stage.”
