by Antoni Majewski

MeridianBet Group’s Impressive 2023 Growth and Prospects Amid Golden Matrix Acquisitio

MeridianBet Group (Meridian), a prominent B2C sports betting and gaming group in Southeast Europe, has reported notable growth in 2023, alongside updates on its anticipated acquisition by Golden Matrix Group, Inc.

2023: A Year of Remarkable Growth for Meridian

MeridianBet Group’s growth trajectory in 2023 has been impressive, with a 25% increase in revenue, outpacing the 24% growth of the previous year. This surge is attributed to new product offerings and strategic expansion into regulated markets. Highlights include:

  • A 10% increase in EBITDA and a 6% rise in Net Profit compared to the previous year.
  • The successful rollout of their advanced proprietary gaming platform, Atlas, in 40% of their territories.
  • Launch of seven new advanced slot games, garnering nearly 100 positive reviews.
  • Significant sales growth in their numbers game, WinGo, with a 55.4% increase in ticket sales within just two months.
  • Expansion of partnerships with 36 media outlets and integration with six online casino platforms.
  • User Experience and Regulatory Engagement

Meridian’s focus on user experience through streamlined registration and deposit processes has enhanced customer engagement and satisfaction. Additionally, their role as a founding member of the European Organization for Gaming Law (EOGL) places them at the forefront of shaping gaming law standards in the EU and globally.

Expansion into New Jurisdictions

Meridian’s licensing and operational expansion include:

  • Entering 15 jurisdictions across Europe, Africa, and South America.
  • The recent addition of Kenya, a key African gaming market.
  • An expected license to operate in South Africa in Q1 2024.
  • Establishing operations in Brazil, in anticipation of obtaining a Brazilian gaming license following recent regulation approvals.

The Brazilian Online Gambling market is poised for significant growth, projected to reach $1.97 billion in 2024 with an annual growth rate of 16.51% from 2024 to 2028. Meridian’s established presence and proactive steps in Brazil position them well to capitalize on this expanding market.

Objective Commentary: Navigating the Future of Global Online Gaming

MeridianBet Group’s strategic growth in 2023 and its ongoing acquisition by Golden Matrix Group underscore the dynamism of the global online gaming industry. Meridian’s successful product launches, expansion into regulated jurisdictions, and involvement in legislative discussions reflect a proactive approach to industry challenges and opportunities.

As the industry continues to evolve, Meridian’s adaptability and focus on market trends, particularly in emerging markets like Brazil, signal a robust future for the company and its stakeholders. This growth trajectory not only strengthens Meridian’s market position but also contributes to shaping the future landscape of the global online gaming sector.

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