Nic Sulsky Moves from PointsBet to Spearhead New Grand Slam of Curling Leadership
Nic Sulsky, a key figure in Ontario’s regulated sports betting and iGaming landscape, is transitioning to a new role as co-leader of The Curling Group. This entity is set to take the reins of the Grand Slam of Curling from Sportsnet at the conclusion of the 2023-24 season.
Sulsky, who departs his position as Chief Commercial Officer at PointsBet Canada, joins forces with a distinguished team to drive the future of one of curling’s premier event series.
A Strategic Shift in Curling’s Grand Slam
The Curling Group, under its new leadership, aims to infuse fresh vitality into the Grand Slam of Curling, a series esteemed for showcasing top-tier curling talent globally. The handover from Sportsnet, which has been instrumental in developing the Grand Slam since 2012, marks a pivotal moment for the sport. Sportsnet will maintain its role as the exclusive Canadian broadcaster for the series, ensuring continuity for fans.
Joining Sulsky in this endeavor are notable figures from the sports industry, including Mike Cotton, NFL veteran Jared Allen, and Olympic champions John Morris and Jennifer Jones. Their collective expertise is poised to guide The Curling Group in enhancing the curling experience for both players and fans.
Sulsky’s Legacy at PointsBet Canada
Sulsky’s tenure at PointsBet Canada has been marked by strategic partnerships and initiatives that significantly contributed to the company’s growth in the Canadian market. His efforts in securing collaborations with Curling Canada, notable Canadian curlers, and major sports entities like Maple Leaf Sports & Entertainment have underscored PointsBet’s commitment to Canadian sports.
Despite Sulsky’s departure, PointsBet reassures stakeholders of its unwavering commitment to the Canadian market. CEO Scott Vanderwel lauded Sulsky’s contributions, emphasizing his pivotal role in shaping the company’s success.
Our Comment on the Article
Sulsky move underscores the dynamic nature of sports leadership and the potential for cross-industry collaboration to enhance and innovate within traditional sports formats. As Sulsky embarks on this new chapter with the Grand Slam of Curling, it will be fascinating to observe how his insights from the igaming sector will translate into the evolution of one of curling’s most prestigious series. PointsBet’s affirmation of its commitment to the Canadian market post-Sulsky’s departure also highlights the company’s resilience and strategic vision for continued growth and innovation in the region.
