Date: 11.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:46

NOVOMATIC and 1/ST TECHNOLOGY Partner to Expand Historical Horse Racing Platform

NOVOMATIC, a leading gaming technology supplier and operator, and 1/ST TECHNOLOGY, a subsidiary of The Stronach Group specializing in horse racing and wagering solutions, have announced a joint development partnership.


This collaboration involves NOVOMATIC and 1/ST TECHNOLOGY’s subsidiary, PariMAX, which provides a historical horse racing platform powered by AmTote pari-mutuel technology.

Expanding NOVOMATIC’s Portfolio

The partnership aims to introduce NOVOMATIC’s extensive portfolio of gaming titles to new markets using PariMAX’s historical horse racing platform in the United States.

This expansion will provide a fresh avenue for NOVOMATIC’s games, targeting both domestic and international markets, contingent on regulatory, technical, and commercial feasibility.

CEO Statements

Rick Meitzler, CEO of NOVOMATIC Americas, commented: “We are pleased to work with PariMAX to be able to offer our library of games to new customers, through the historical horse racing platform. This fantastic partnership will enable us to open new markets as well as to grow our business in this segment.”

Paul Williams, CEO of 1/ST TECHNOLOGY, commented: “We are happy to partner with NOVOMATIC to bring some compelling new offerings to historical horse racing abroad and domestically. Together we can continue to prove that leveraging fully pari-mutuel wagering and horse racing content can succeed in growing the market for the benefit of the horse racing industry.”

In summary, NOVOMATIC and 1/ST TECHNOLOGY’s partnership is set to expand the reach of NOVOMATIC’s gaming titles through the PariMAX historical horse racing platform. This collaboration has the potential to unlock new markets and contribute to the growth of the horse racing industry.