Parimatch Extends Partnership with Leicester City for 2024/25 Season

Fifth Consecutive Year of Collaboration

Parimatch has announced the extension of its partnership with Leicester City Football Club for the 2024/25 Premier League season. This marks the fifth consecutive year of the collaboration between the betting operator and the football club, which originally began in the 2020/21 season.

As the Official Betting Partner, Parimatch continues to maintain its presence alongside the newly promoted Premier League team.

Strengthening International Visibility

Both Parimatch and Leicester City Football Club have leveraged their partnership to increase their international visibility and engagement.

With Leicester City returning to the Premier League, this season presents new opportunities for both brands to expand their reach on a global scale.

Parimatch’s Response to Partnership Extension

Commenting on the renewal, Parimatch expressed its pride in continuing the relationship with Leicester City.

The operator stated, “We’ve been working with Leicester City Football Club for four years and are honoured to continue our partnership with the club for another season. It’s going to be an exciting season for Leicester City back in the Premier League. Renewing our partnership reinforces our commitment to supporting sports worldwide.’’

Navigating Recent Challenges

Parimatch has faced some operational challenges in the past year, including the suspension of its activities in Ukraine due to allegations of links to Russia.

While the company has consistently denied these claims, it continues to operate in other markets, including the UK under BVGroup.