10.01.2024

by Mateusz Mazur

ParlayBay Teams Up with 96.com to Boost Cricket Betting in Asia

In a significant development for sports betting in Asia, ParlayBay, known for its innovative sports betting titles, has announced a partnership with 96.com.

This collaboration is set to enhance ParlayBay’s presence across Asia, with 96.com integrating ParlayBay’s widely acclaimed cricket portfolio into its offerings.

Innovations in Cricket Betting

ParlayBay is set to transform the cricket betting landscape with the introduction of the industry’s first ball-by-ball micro betting offering. This unique feature, part of ParlayBay’s STACK’EM bet builder format, promises to provide an immersive betting experience, catering to both live and virtual betting enthusiasts.

One of ParlayBay’s key strengths lies in its ability to geo-localise content, offering a tailored experience to various demographics through a single integration. Its Cricket 2.0 product has already gained significant traction in the Asian market, resonating with a broad spectrum of users.

Rapid Growth and Engagement with Cricket 2.0

Since the launch of Cricket 2.0, ParlayBay has witnessed remarkable engagement from bettors. Cricket has quickly ascended as the company’s fastest-growing sport, with a staggering growth rate of over 1000% month-on-month, indicating a strong market appetite for innovative cricket betting solutions.

The timing of this agreement aligns perfectly with the upcoming Indian Premier League season in March. ParlayBay plans to leverage this timing by offering a comprehensive range of promotional and marketing tools to support the launch.

Executive Insights on the Partnership

Fredrik Elmqvist, Executive Chairman at ParlayBay, expressed his enthusiasm about the partnership: “We’re delighted to have reached an agreement with such a prominent Asian brand. The partnership allows us to deliver our cricket content to a large audience of cricket fans, as well as the wider portfolio of sports and game formats, with our content appealing to all levels of sports bettors.”

John Kay, Commercial Director at 96.com, also commented on the collaboration: “ParlayBay is an exciting provider that delivers engaging content and experiences for its partners. We are thrilled to integrate its industry-leading cricket portfolio onto our platform. The integration of ParlayBay’s content complements our own offering and supports our vision to become a global brand.”

Our Comment on the Article

The partnership between ParlayBay and 96.com is a pivotal moment for the Asian sports betting landscape, particularly in cricket. It showcases the growing demand for innovative and engaging betting experiences in the region. ParlayBay’s strategic move to offer geo-localised, immersive betting options, combined with 96.com’s platform, could redefine how cricket fans engage with the sport. This alliance not only caters to the current market trends but also sets a new standard for future sports betting innovations.

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