by Antoni Majewski

PENN Entertainment and ESPN Launch ESPN BET Sportsbook in 17 U.S. States

PENN Entertainment has announced the successful launch of ESPN BET, a new online sportsbook, in 17 states across the United States.

ESPN BET Unveils New Logo for Upcoming Sportsbook Launch

This venture is a collaboration between PENN and ESPN, marking a significant entry into the online sports betting market.

Platform Accessibility and Offerings

ESPN BET is accessible to customers via mobile devices on both iOS and Android platforms, as well as through the web. In addition to sports betting, PENN’s online casino offerings are now available within ESPN BET under the Hollywood Casino brand in Michigan, New Jersey, Pennsylvania, and West Virginia.

Leadership’s Vision and Collaboration

Jay Snowden, CEO & President of PENN Entertainment, expressed pride in the launch of ESPN BET. He highlighted the hard work of both teams and the excitement surrounding the roll-out of this new sportsbook. Snowden emphasized the synergy between PENN’s operational expertise and ESPN’s brand and reach, making this partnership a compelling addition to the sports betting landscape.

Technical Backbone: Penn Interactive Gaming Platform

ESPN BET operates on the Penn Interactive Gaming Platform, a sophisticated proprietary technology stack developed by PENN’s in-house product and engineering teams. This platform underpins the operational excellence of the sportsbook, ensuring a seamless and engaging user experience.

PENN’s Strategic Alliance with ESPN

In August 2023, PENN entered into a long-term strategic alliance with ESPN, Inc. and ESPN Enterprises, Inc., focusing exclusively on online sports betting within the United States. This alliance is transformative for PENN, leveraging ESPN’s extensive reach and brand recognition to bolster its position in the online sports betting market.

Our Comment on the Article

The launch of ESPN BET by PENN Entertainment in collaboration with ESPN represents a significant development in the U.S. online sports betting industry. This initiative combines PENN’s expertise in interactive gaming with ESPN’s widespread brand appeal, potentially reshaping the sports betting experience for users in the U.S.

The inclusion of PENN’s online casino offerings under the Hollywood Casino brand within ESPN BET also reflects an integrated approach to online gaming. This strategic partnership and the use of advanced in-house technology suggest a forward-looking vision for both PENN and ESPN, positioning them as key players in the evolving landscape of sports betting and online gaming.

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