Date: 19.02.2024

by Antoni Majewski

PFL Europe Secures UNIBET as Official Betting Partner for 2024-2025

The Professional Fighters League (PFL) Europe has announced a groundbreaking partnership with UNIBET, setting the stage for an enhanced sports betting experience in the UK and France for the 2024 and 2025 seasons.

UNIBET becomes official betting partner of PFL Europe in the UK and France

Strategic Alliance in the Sports Betting Arena

Kicking off at the PFL Europe Paris event on March 7, 2024, at the Accor Arena, this two-year partnership between PFL and UNIBET marks a significant step in the league’s expansion strategy within Europe. Building on the success of their collaboration during the 2023 PFL Europe Paris event, which achieved record-breaking viewership on French television, the alliance aims to elevate the mixed martial arts (MMA) betting landscape.

James Frewin, PFL SVP of International, expressed enthusiasm about the collaboration, stating, “The PFL is proud to partner with UNIBET, the leading sportsbook for mixed martial arts across Europe.” He highlighted the shared values and synergies between PFL Europe and UNIBET, emphasizing their joint commitment to offering fans in the UK and France a superior gaming experience.

Neil Banbury, Chief Commercial and Marketing Officer at Kindred Group, echoed this sentiment, emphasizing Kindred’s drive to align with ambitious sports entities. “The speed of PFL’s growth and its undoubted potential made this an easy choice from our perspective,” Banbury remarked, showcasing their eagerness to support PFL’s ongoing evolution.

UNIBET: A Pillar in Online Gambling

UNIBET, under the umbrella of Kindred Group which also includes 32Red, is renowned as a premier online gambling operator in Europe, serving around 30 million customers globally.

Renowned for its commitment to safety and responsible gambling, Kindred Group offers a broad spectrum of betting options, ranging from combat sports to football and horse racing, ensuring a diverse and secure betting environment for enthusiasts.

Objective Commentary: A Catalyst for MMA Betting Innovation

This partnership between PFL Europe and UNIBET is more than just a business collaboration; it represents a pivotal moment in the world of sports betting, particularly within the realm of MMA. By joining forces, PFL and UNIBET are not only enhancing the betting experience for fans but also setting new standards in the integration of sports and betting platforms.

As PFL continues to grow at an unprecedented pace, this partnership with UNIBET is poised to play a crucial role in shaping the future of MMA betting, pro