Playbook Engineering Strengthens Executive Team with New Commercial Director

Playbook Engineering, a leading global betting platform provider, has appointed Luke Cousins as their new Commercial Director, further enhancing their executive team.

Wealth of knowledge

With 14 years of experience in the iGaming industry, Cousins brings a wealth of knowledge to his new role. Before joining Playbook, he worked with various businesses, including launching the first US office for Pentasia in New York and heading up business development for Conexus Group in North America. Cousins also established his consultancy, where he contributed to the growth of Unikrn’s B2B division, Hypometer, and Moja Group before the latter’s acquisition by Entain.

Playbook Engineering’s reputation as a global player in sports and casino platforms is reinforced by this strategic hire. Their focus on cutting-edge technology and innovative user experiences has made them stand out in the industry.

Exploring the potential of new markets

Commenting on his appointment, Luke Cousins expressed excitement about representing a quality product in the global market: “What drew me to Playbook was the strength of the platform. Speaking with affiliates and operators on the platform already, they confirmed that it is very strong in terms of customer experience, retention rates and KPIs. The platform supports multiple UKGC-licensed operators, which gives us the ability to look at emerging and existing regulated markets, so as Commercial Director it provides a lot of opportunities to look at different ways into those markets.

“I am excited about the regulations currently happening and the opportunities these provide in new markets, whether that be developing markets such as Africa or LatAm where there is mass market potential, but also looking at maturing regulated markets such as in the US or Ontario, which can be difficult markets to penetrate but ultimately very valuable.

“Playbook has proven that it has quality technology, along with the people we have in place, so we will be well positioned to take advantage in those markets.”

Cousins looks forward to exploring the potential in new markets and challenging ones like the US and Ontario, which offer significant opportunities but may be difficult to penetrate. He believes that Playbook’s quality technology and talented team position them well to capitalize on these opportunities and expand their reach in the industry.