Date: 24.01.2024

by Mateusz Mazur

Playmaker Capital Announces Special Meeting for Better Collective Acquisition Plan

Playmaker Capital, a leader in digital sports media, has announced its plan to be acquired by Better Collective.

This move involves a special meeting of Playmaker shareholders to approve an arrangement under the Business Corporations Act (Ontario), signaling a significant development in the digital sports media and iGaming sectors.

Details of the Arrangement and Shareholder Options

In this arrangement, each Playmaker shareholder can opt for cash, shares in Better Collective, or a combination of both, per share held. The transaction is detailed in the management information circular and Playmaker’s news release dated November 7, 2023.

The special meeting, scheduled for January 22, 2024, will be accessible via live audio webcast. Shareholders of record as of December 11, 2023, are entitled to vote, making this a pivotal moment for the company’s future.

Board’s Unanimous Support and Legal Process

Playmaker’s board of directors, following evaluations with advisors and a fairness opinion from Canaccord Genuity Corp., unanimously recommends the arrangement. The Ontario Superior Court of Justice granted an interim order for the meeting, with a final order anticipated on January 24, 2024.

Subject to shareholder approval, court orders, regulatory approvals, including U.S. gaming authorities and the Investment Canada Act, the transaction is expected to conclude in the first quarter of 2024.

Our Comment on the Article

The proposed acquisition of Playmaker Capital Inc. by Better Collective A/S represents a significant milestone in the digital sports media and iGaming industry. This strategic move, subject to shareholder and regulatory approval, could reshape the landscape of digital sports media, enhancing Playmaker’s capabilities and reach. The detailed planning and thorough legal process reflect the transaction’s complexity and its potential impact on both companies.

This development highlights the dynamic nature of the industry, where strategic acquisitions are key to growth and expansion in an increasingly digital world. The outcome of this arrangement could set a precedent for future mergers and acquisitions within the digital media and iGaming sectors.