Date: 01.02.2024

by Antoni Majewski

Playmaker Capital Set for Acquisition by Better Collective

Playmaker Capital Inc. has officially received the green light for its acquisition by Better Collective A/S. This approval comes from the Minister of Canadian Heritage under the Investment Canada Act, a crucial step in the fulfillment of the Arrangement previously outlined under the Business Corporations Act (Ontario).

Better Collective's Q2 Performance iGamingExpress

Final Court Approval Secured

Adding to the momentum, the Ontario Superior Court (Commercial List) granted its final order on January 24, 2024, solidifying the legal groundwork for this significant transition. This Final Order is a testament to the thorough legal and regulatory scrutiny the Arrangement has undergone, ensuring compliance and the best interests of all stakeholders involved.

Closing in on Completion

With the Heritage Approval and the Final Order in hand, Playmaker and Better Collective are nearing the final stages of the acquisition process. All prerequisites outlined in the Arrangement Agreement, dated November 6, 2023, and subsequently amended on December 8, 2023, have been met or waived, barring those conditions that are part of the closing process. The anticipated closing date of this strategic acquisition is set for February 6, 2024.

A Strategic Move in Digital Sports Media

This acquisition marks a significant milestone for Playmaker, allowing the company to leverage Better Collective’s global footprint and resources to expand its reach and enhance its content offerings. For Better Collective, this acquisition represents a valuable addition to its portfolio, reinforcing its position in the digital sports media landscape.

Conclusion: A New Chapter for Playmaker and Better Collective

The forthcoming acquisition of Playmaker by Better Collective is a clear indicator of the dynamic nature of the digital sports media industry, where strategic alignments are key to growth and innovation. As both companies prepare for the finalization of this Arrangement, the industry awaits the impact of this union, anticipating new developments in sports media content and digital engagement.