01.02.2024

by Mateusz Mazur

Playtech and 10bet Expand Successful Sportsbook Partnership to Sweden

In a significant expansion of their collaboration, Playtech has rolled out its Sportsbook in partnership with the esteemed global online gaming brand, 10bet, in Sweden.

This move follows the success of their alliance in the UK market, where 10bet has been leveraging Playtech’s Sportsbook since June 2023 as its exclusive provider for UK operations.

Enhanced Betting Experience in Sweden

Swedish players now have access to Playtech’s state-of-the-art Sportsbook features, including real-time news, statistics, and analysis, all aimed at providing an unmatched customer experience. This strategic extension aims to replicate the UK success, bringing advanced betting options and a superior user experience to the Swedish online gaming market.

Playtech’s Sportsbook is designed to offer 10bet the flexibility to tailor and improve player communication, thus enriching the overall user experience. The platform’s expanded capabilities also include enhanced bonusing opportunities, offering additional value to players.

Positive Impact Post-Launch

The introduction of Playtech’s online Sportsbook across 10bet’s Swedish platforms has already shown promising results, with a notable increase in monthly turnover observed in the months following the launch. This positive trend underscores the strategic value of the Playtech and 10bet partnership.

Sergey Harutyunyan, VP of Sales and Customer Development at Playtech, praised the partnership’s success. “It’s fantastic to see the impact Playtech’s Sportsbook is having for both 10bet and its players. 10bet has established itself as a reliable and trustworthy online platform, dedicated to delivering a fun and secure environment for its players. With a strong focus on user satisfaction, they are committed to continuous innovation and responsible gambling practices, whilst providing an unparalleled gaming experience for their players. This has been an exciting development for our Sportsbook offer, and we can’t wait to see what our partnership will bring next”.

Yuval Klein, a spokesperson for 10bet, expressed delight with the performance of Playtech’s Sportsbook. “We are truly amazed by the results we’re getting so far with the Playtech Sportsbook. It was one of the most successful bets we’ve made in recent years. From developing a smooth player experience to increasing bonus capability, incorporating Playtech’s Sportsbook has been a great move for 10bet players. We look forward to our continued collaboration and shared success with Playtech over the coming months and years”.

The flourishing partnership between Playtech and 10bet, now extended to Sweden, reflects the growing appeal of sports betting in both the UK and Swedish markets. It highlights the synergy between Playtech’s technological prowess and 10bet’s player-centric approach, setting a benchmark for the industry.

Our Comment on the Playtech-10bet Collaboration

The expansion of the Playtech and 10bet partnership into Sweden is a testament to the strength and potential of their collaboration. It not only demonstrates Playtech’s capability to deliver cutting-edge sports betting solutions but also showcases 10bet’s dedication to enhancing player experiences across different markets.

This strategic move is poised to set new standards in the iGaming industry, offering insights into the dynamic nature of sports betting and the continuous pursuit of excellence by leading industry players.

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