Pragmatic Play Expands Sportsbook Offering in the UK via DAZN Bet

Seamless Integration and Expanded Features

The integration of Pragmatic Play Sportsbook into DAZN Bet UK was facilitated by the advanced Player Account Management (PAM) platform provided by Pragmatic Solutions.

With this launch, DAZN Bet UK customers now have access to a comprehensive range of betting options, including pre-match and in-play data, player props, bet builders, and a newly introduced horse racing product.

Strengthening Market Presence

Pragmatic Play’s expansion into the UK market underscores its strategic focus on becoming a leading multi-channel provider in regulated markets globally.

The UK, recognized as one of the most competitive and mature sports betting markets, presents a significant opportunity for Pragmatic Play to further solidify its sportsbook offering.

Gareth Crook, SVP of Sports at Pragmatic Play, expressed enthusiasm about this milestone: “Entering the UK market with a competitive sportsbook product was an early ambition of ours, and we are proud to achieve this latest milestone hot on the heels of our horse racing launch. Extending Pragmatic Play’s partnership with DAZN Bet into new territories and with new product launches strengthens our respective growth plans.”

DAZN Bet’s Growth in the UK

Daniel Berthold, Managing Director Germany, Austria, UK & New Markets at DAZN Bet, highlighted the importance of this launch, stating: “Launching our new sportsbook in the UK is a major milestone for DAZN Bet and aligns perfectly with our mission to deliver an innovative, dynamic, and engaging sports betting experience to our UK customers. This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market.”