Pragmatic Play Expands Sportsbook Offering with Horse Racing Launch

Riding the Wave of Horse Racing Popularity

Pragmatic Play has taken a significant step to broaden its sportsbook coverage by introducing horse racing to its platform.

This new feature offers betting markets from over 30 global territories, bringing a variety of races to operators and their customers.

An All-in-One Sportsbook Solution

With custom market options, dynamic odds, and sophisticated risk management tools, the sportsbook is tailored to provide a seamless experience for operators.

The platform’s use of official data maximizes profit margins, while localization and customization features allow brands to personalize the betting experience for their users.

Harnessing the Power of Global Racing

Horse racing, with its year-round schedule and immense global popularity, is a key betting market, and Pragmatic Play’s latest launch reflects its importance.

The platform offers full coverage of races across multiple continents, giving bettors access to dynamic odds, live streams, and global racing data.

Building on Tradition for a Modern Experience

Gareth Crook, Senior Vice President of Sports at Pragmatic Play, highlighted the importance of horse racing in sports betting, stating:

“Our latest product launch provides Pragmatic Play clients with access to a market-leading horse racing product. Horse racing is now available as a fully managed service inclusive of odds, best-in-class racing content, live video streaming and global horse racing data.”

Crook also emphasized the crucial role that horse racing plays in the sportsbook industry, adding:

“Racing is essential for any sportsbook operator, with ‘always on’ racing coverage from tracks all around the world a cornerstone of any sportsbook product.”