by Mateusz Mazur

Robbie Savage Joins Planet Sport Bet as Brand Ambassador Ahead of New Football Season

Planet Sport Bet, the sportsbook arm of the prominent UK sports media group Planet Sport, has announced the signing of former Premier League player and respected pundit Robbie Savage as its new brand ambassador.

New face of Planet Sport Bet

In anticipation of the upcoming football season, Savage will provide regular content throughout the campaign, sharing his insights and opinions on the latest news and events in football. The former Welsh international will also take on the role of the face of Planet Sport Bet’s advertising and promotional campaigns.

Savage’s presence will extend across various media platforms, including the broader Planet Sport network, which encompasses well-known football titles such as Football365, Planet Football, and TEAMtalk.

Launched in 2021, Planet Sport Bet is part of the Betting & Gaming division of Planet Sport, which also includes multi-sports media outlet PlanetSport.com and the recently acquired content subscription platform Tipstrr.

With a club career spanning over 15 years, Savage made more than 500 appearances. He played for renowned clubs such as Leicester City, Derby County, and Birmingham City. Additionally, he represented Wales on the international stage, earning 39 caps. Since retiring from professional football, Savage has become a prominent pundit, regularly contributing to both the BBC and TNT Sports. He currently serves as the Director of Football at Macclesfield FC.

Hart-hitting opinions

Mike Grenham, MD of Betting at Planet Sport, expressed excitement about the partnership, stating “We are delighted to have signed Robbie Savage as our brand ambassador. Robbie always offers honest, insightful, and hard-hitting opinions on the game’s key talking points having had experience at all ends of the football pyramid, and we’re sure he’ll really appeal to our customers.

“His infectious personality is just what we at Planet Sport Bet were looking for as an ambassador. Though Robbie likes a laugh, he also understands the need to work in a responsible way when gambling is involved; that’s something very important to us too.”

Robbie Savage himself shared his enthusiasm for joining the Planet Sport Bet team: “Planet Sport Bet might be a relatively new sportsbook, but knowing it was from the guys behind TEAMtalk and Football365, I could see it was going to be something special. Planet Sport is a business going places and I’m delighted to being part of the team for the new football season.

“This year’s campaign looks set to be a real cracker with so many subplots along the way, and I’m looking forward to sharing some typically honest views around the key news and events – and maybe even the odd winning prediction – over the coming months with the wider Planet Sport fanbase.”

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