Scientific Games and Loterija Slovenije Forge a New Five-Year Partnership
Scientific Games and Loterija Slovenije have announced a new five-year contract to enhance their instant game collaboration.
This partnership aims to further elevate the success of Slovenia’s national lottery and its Srečka games portfolio, following a notable 26 percent growth in instant game sales over the past four years.
Partnership Background
Scientific Games has been the primary provider of instant games to Loterija Slovenije for six years, setting the stage for this renewed and expanded partnership. The collaboration has already yielded successful launches, including high-value games such as an Advent calendar and a €10 extended play game.
These initiatives have contributed significantly to the growth in game sales and consumer engagement.
Strategic Alignment and Goals
“The move to this new partnership with Scientific Games heralds further progress for our Srečka games portfolio,” stated Romana Girandon, CEO and President of Loterija Slovenije. She highlighted the partnership’s focus on aligning strategic interests and responsibly growing the lottery’s offerings to support good cause programs effectively.
The partnership leverages Scientific Games’ world-leading services in instant game design, portfolio management, data analytics, and retailer analysis. These capabilities are crucial for tailoring strategies that resonate with market demands and enhance player experiences.
Impact on Loterija Slovenije
Kevin Anderson, VP of Global Strategic Accounts at Scientific Games, emphasized the importance of this partnership: “We’re proud to move to an enhanced partnership with Loterija Slovenije so that we can fully maximize the potential of its Srečka games. Our expertise with data analytics and portfolio management will help drive sales performance for the games and provide entertaining experiences for Slovenian players.”
Future Prospects
The agreement includes an option to renew for an additional two years, reflecting the confidence in the continued success and mutual benefits of this partnership. This long-term perspective is vital for sustained growth and innovation in the competitive lottery and gaming market.
Scientific Games recently also extended its collaboration with the national lottery operator in Poland. The agreement with Totalizator Sportowy has been extended for three years.
