08.01.2024

by Antoni Majewski

SIS Expands Esports Footprint with Playtech Deal for Competitive Gaming

Sports Information Services (SIS), a premier supplier of 24/7 live betting services, has fortified its position in the esports betting landscape by partnering with Playtech, a global leader in online gaming software. This collaboration will see SIS’s end-to-end esports betting product, Competitive Gaming, integrated into Playtech’s online and retail sports betting platforms.

A Comprehensive Esports Offering

Playtech’s extensive network will gain access to SIS’s full library of Competitive Gaming content, which includes over 150,000 annual events spanning ebasketball and esoccer. These events feature skilled gamers in intense competition, adding a dynamic layer to Playtech’s already robust content offerings. This integration marks a significant expansion of the existing partnership between SIS and Playtech, which previously centered around racing and numbers products.

SIS’s Competitive Gaming is a complete solution, developed entirely in-house with a strong emphasis on integrity. This product has demonstrated its ability to deliver superior margins consistently and will be a valuable addition to Playtech’s content portfolio. Playtech, renowned as the world’s largest supplier of online gaming software, continues to fortify its position by offering innovative solutions and content to the industry’s leading operators.

SIS: A Leader in Event-Based Esports Betting

This agreement further cements SIS’s reputation as a top supplier in the event-based esports betting sector. The company’s success is underscored by recent successful integrations with major operators like bet365 and Betsson. SIS Competitive Gaming stands out as the only esports product in the market to receive the Esports Integrity Commission’s (ESIC) Gold Standards, the highest accreditation for integrity and safety in the esports betting industry.

Live Betting Experience Enhanced with Unique Features

Each Competitive Gaming contest is enriched with live commentary and on-screen graphics, complete with unique betting prompts. This approach offers a comprehensive and engaging betting experience, setting a new standard in live esports betting.

Andy Kelly, Head of Commercial Partnerships at SIS, commented on the partnership: “SIS and Playtech have a longstanding and successful relationship through our racing and numbers products. We are pleased to strengthen this relationship further with the inclusion of SIS Competitive Gaming. Playtech customers will now have access to our market-leading offering of highly competitive esoccer and ebasketball contests offering high margins and unbeatable integrity. The product will be launched both online and via Playtech SSBTs to include full data and streaming.”

Our Comment on the Article

This strategic partnership between SIS and Playtech signifies a major leap in the evolution of esports betting. By integrating SIS’s Competitive Gaming into Playtech’s platforms, a new benchmark is set in the market, offering a unique and immersive betting experience.

The inclusion of live features and adherence to the highest standards of integrity ensures that this collaboration is not just about expanding offerings, but also about enhancing the overall quality and safety of esports betting. As the industry continues to grow, partnerships like this will likely play a crucial role in shaping the future landscape of online and retail sports betting.

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