by Antoni Majewski

SIS Expands Live Racing Content with Korea Racing Authority Deal

Sports Information Services (SIS), a premier content supplier for 24/7 live betting services, has struck a deal with the Korea Racing Authority to include premium horse racing from Korea in its live content offerings. This partnership promises to enhance global betting opportunities with high-quality races from Busan and Seoul.

SIS Adds Korean Horse Racing to Its Portfolio

In a significant expansion of its live racing content, SIS has secured a deal to broadcast 202 annual fixtures from the esteemed Korean horse racing venues in Busan and Seoul. This addition of approximately 1800 races annually is a substantial enhancement to SIS’s existing content, notably complementing its current offerings from Australia.

SIS’s addition of Korean racing represents a strategic move in broadening its international coverage. This deal follows recent expansions that have seen SIS incorporate racing content from Australia and South Africa, further solidifying its position as a leading provider of global racing content.

24/7 Live Betting Channels Enhanced

SIS’s 24/7 Live Betting Channels, known for broadcasting major horse racing events globally, are set to benefit significantly from this deal. These channels provide a comprehensive solution with live-streamed pictures, data, on-screen graphics, betting triggers, and a vast array of markets and prices, ensuring a seamless betting experience for operators and customers alike.

Conall McSorley, Head of International Horse Racing, EMEA at SIS, commented on the partnership: “By enhancing our content offering to include fixtures from Busan and Seoul, we are providing operators and their customers with a broad range of betting opportunities from around the world.”

SuHyeong Lee, Head of International Races and Relations at the Korea Racing Authority, expressed excitement about the collaboration: “We are thrilled to be able to expand the visibility of our racing through this deal with SIS…we are sure that our offering will be well received globally.”

Objective Commentary: SIS’s Strategic Enhancement in Live Betting

The deal between SIS and the Korea Racing Authority marks a pivotal enhancement in the live betting sector. By incorporating high-quality Korean horse racing into its offerings, SIS is set to provide more diverse and engaging content for global operators and bettors. This expansion not only reflects SIS’s commitment to delivering premium international racing content but also highlights the growing trend of integrating diverse sports events into live betting platforms.

The partnership is likely to boost the global appeal of horse racing from Korea, showcasing the potential of strategic collaborations in elevating the scope and reach of live sports betting content.

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