Date: 31.01.2024

by Antoni Majewski

SIS Expands West African Presence with New Commercial Manager Appointment

SIS (Sports Information Services), a leading provider of 24/7 live betting services, is strengthening its focus on the West African market with the appointment of Joel Anyaegbu as the new Commercial Manager for West Africa. This strategic move aims to bolster SIS’s commercial development and international growth in a region that holds significant potential for the company.

Joel Anyaegbu SIS

Leveraging Local Expertise for Regional Growth

Joel Anyaegbu, based in Nigeria, brings a wealth of experience in business operations and sales to his new role at SIS. His recent position as Regional Manager for betBonanza, one of Nigeria’s rapidly growing bookmakers, has equipped him with valuable insights into the West African betting landscape. Anyaegbu’s appointment is expected to play a crucial role in enhancing SIS’s profile in West Africa and driving further expansion.

Enhancing SIS’s Diverse Offering

SIS is committed to promoting its comprehensive range of products in West Africa, including live horse and greyhound racing, its events-based sports simulation product Competitive Gaming, and the popular 49’s live numbers draws. These offerings are tailored to meet the demands of both online and retail customers in the region.

Following recent successful partnerships with operators and platforms in West Africa, Anyaegbu’s focus will be on securing additional agreements to extend SIS’s reach and impact in the region.

Industry Leaders on the Appointment

Joel Anyaegbu expressed enthusiasm about his new role, stating, “The progress that SIS continues to make internationally is impressive, and I can’t wait to bring my industry knowledge to the table as the new Commercial Manager for West Africa.” He highlighted the company’s commitment to commercial expansion in regions with a strong demand for its content and expressed his eagerness to contribute to its ongoing success.

Joe Andrews, Head of Sales – Africa at SIS, commented on the significance of Anyaegbu’s appointment, “Joel’s proven commercial acumen within the African market will be a real asset to our plans of continued international expansion.” Andrews also emphasized the potential of SIS’s products, including live numbers draws, round-the-clock racing, and the Competitive Gaming solution, to drive revenue and resonate with players in Africa, particularly the esoccer product, which is expected to be highly successful among the region’s football enthusiasts.


The appointment of Joel Anyaegbu as Commercial Manager for West Africa marks a pivotal step in SIS’s strategy to expand its presence and offerings in the region. With Anyaegbu’s industry expertise and SIS’s diverse product portfolio, the company is well-positioned to capitalize on the growing opportunities in the West African betting market, promising an exciting phase of growth and development.