by Antoni Majewski

“SIS Strikes Strategic Distribution Deal with Genius Sports for Competitive Gaming Content

SIS (Sports Information Services), a premier provider of 24/7 live betting services, has announced a groundbreaking distribution agreement with Genius Sports, a global leader in sports technology. This collaboration will see SIS’s Competitive Gaming product, encompassing esoccer and ebasketball events, integrated into Genius Sports’ expansive sportsbook network, marking a significant step in SIS’s global expansion strategy.

Expanding the Competitive Gaming Reach

Under this landmark deal, Genius Sports will offer its extensive network of sportsbooks access to SIS’s full Competitive Gaming library, which includes over 150,000 annual live events. This integration aims to enhance the sports betting experience by providing short-form contests between skilled gamers, all produced in-house with a strong emphasis on integrity.

This partnership is set to deliver superior margins to operators and enrich Genius Sports’ offering with high-quality, engaging content.

Andy Kelly, Head of Commercial Partnerships at SIS, highlighted the importance of this collaboration, stating, “This deal is of great significance for us as we continue to expand our distribution across regulated markets worldwide.” Genius Sports’ Global Partnership Director, Matt Stephenson, echoed this sentiment, emphasizing the commitment to providing sportsbook partners with a diverse range of content to drive revenue growth.

A Perfect Alignment for Success

The agreement leverages the strengths of both companies, combining SIS’s innovative Competitive Gaming content with Genius Sports’ renowned distribution network and market-leading solutions. This synergy is expected to yield mutual success, as both organizations share a commitment to quality, integrity, and adding value for operators in the sports betting industry.

Commentary: A Game-Changer for the Sports Betting Ecosystem

The partnership between SIS and Genius Sports represents a pivotal development in the sports betting landscape, bringing together two industry powerhouses to deliver a unique and compelling product offering.

With the integration of SIS’s Competitive Gaming content, sportsbooks can now offer their customers an expanded range of betting opportunities, setting a new standard for innovation and entertainment in the sector. As this collaboration unfolds, it promises to significantly impact the industry, driving engagement and profitability for operators worldwide.

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