Date: 10.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:41

Soaring NFL Bets and the Swift Impact: BetMGM’s Winning Season

BetMGM, a front-runner in iGaming and sports betting, has reported a significant 26% year-over-year increase in NFL betting.

Soaring NFL Bets and the Swift Impact: BetMGM's Winning Season

This growth is underscored by the popularity of the Kansas City Chiefs and the Philadelphia Eagles, both being Super Bowl favorites and drawing considerable betting interest.

Christian Cipollini, BetMGM’s Trading Manager, said “It has been a great NFL season so far at BetMGM. Favorable outcomes in primetime games and unders hitting at a high rate are the main factors in making this season a success for the sportsbook.”

Player Props and the Taylor Swift Phenomenon

A notable trend in BetMGM’s NFL season is the rising popularity of player props. Travis Kelce of the Kansas City Chiefs stands out as the most popular pick for the ‘anytime touchdown scorer’ prop.

Intriguingly, the presence of pop icon Taylor Swift at games seems to influence betting patterns, especially on Kelce’s player props, highlighting the unique intersections between popular culture and sports betting.

“The Taylor Swift effect is definitely real and even bettors can’t shake it off. When she is rumored to attend a game the amount of bets placed on Kelce’s player props have a notable increase.” added Cipollini.

Winning Bets and Team Preferences

BetMGM’s NFL season has witnessed some significant winning wagers, including a $394,000 bet on the Chiefs against the Dolphins and a remarkable 15-leg parlay that turned $50 into $149,564. These instances illustrate the high stakes and potential rewards in sports betting.

In terms of Super Bowl bets, the San Francisco 49ers, Buffalo Bills, and Kansas City Chiefs lead in the total amount wagered (handle), while the Philadelphia Eagles, Cincinnati Bengals, and the Chiefs are the most popular in terms of the number of tickets. This reflects the bettors’ preferences and perceptions of team strengths.

Our Comment on the Article

The growth in NFL betting at BetMGM is a testament to the increasing popularity and engagement of sports betting, particularly in the context of NFL games.

The influence of cultural figures like Taylor Swift on betting patterns is a fascinating aspect, showcasing how various factors can sway betting decisions.

The large winning wagers highlight the allure and excitement of sports betting, while the team preferences for Super Bowl bets give insights into public sentiment towards NFL teams. Overall, BetMGM’s success in NFL betting this season reflects both the unpredictability and the enthusiasm that define the sports betting landscape.

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